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Cancun Wedding Strategic Research

How would a company on page two for Cancun weddings move up to page one?

Follow along with me in these videos:

What you will discover in the video #1 above?

Discover who's number one, two, three on Google for Cancun weddings?

DREAMS RESORTS:  Currently Dreams Resorts ranks number one on Google for terms around Cancun weddings and Cancun beach weddings.  In the video above we will dive into the web links and the keyword phrases that drive a combined 1300+ visitors every month to the Dreams wedding page.  Being number one for these searches brings an amazing amount of direct wedding bookings.

RITZ CARLTON:  Ranking number two on Google for Cancun weddings is the Ritz Carlton and they are pulling over 1200 clicks to their wedding landing page.  

SANDOS RESORTS:  Sandos Cancun is currently number 13 on Google for Cancun weddings.  They have some work to do but it is possible.  They need to add about 1000 to 1500 word to their wedding landing page.  They would then need to get their agents and others to like, share and link to their page.

Notes:  The other 8 search results for Cancun weddings were blog services or off resort wedding consultants.  The idea of this study is to see how a company can see where they currently are and discover the strengths and weaknesses of their competitors.

Video #2: Build a few highly related links

This one for me was easy since I have another website that promotes Sandos Resorts and their vacation club program.  I have two web pages (1, 2) that have YouTube embedded video playlists of beach weddings in Cancun or rather beach weddings just south of Cancun in Playa del Carmen and Playacar. 

Plus as you can see I just did it again in the previous sentence where I linked this website to the Sandos Cancun wedding page directly! 

Do know that the more relevant an article is to your landing page the more link juice it will carry.  That just means that some links are way more valuable than others and so working to get high value links should be top of your agenda!

Now don’t forget to go to Search Console and alert Google of the changes to your web pages.  

Total links built: 5, 3 videos, 4 images and two web pages.

Now We Wait...

So we start this little SEO experiment at the end of May 2020.  Let’s see how this goes over the next few weeks!

Video #3 - Let's Expand Our Research

In this strategy video, I expand my Cancun wedding research to include other popular keyword searched like Playa del Carmen weddings, Cancun Beach weddings and Riviera Maya weddings.  Here is the current state of the search results:  

Video #4 - An Extensive Who Is Where

In this strategy video, I built a chart to show you where everyone is that shows in the Cancun wedding niche!  I researched the first two pages of Google to see which resorts and web entities rank.

“The chart below shows the current position (June 3, 2020) of every web entity that is showing on the first two pages of Google for that specific keyword (Cancun weddings, Playa del Carmen weddings, Riviera Maya weddings and Cancun Beach weddings).”

(*Confused?  Watch video # 3 above)

Ranking Web Entity

Cancun Weddings

PDC Weddings

Riviera Maya Weddings

Cancun Beach Weddings

Dreams Resort

2

No

No

6

Ritz Carlton

1

No

No

7

Sandos Resorts

12

No

No

5

Destination Weddings

ad, 5, 6

Ad

Ad, 1, Ad(2)

Ad, 8, 9, Ad(2)

Destination-Weddings (with hyphen)

Ad(2)

No

No

Ad(2)

Weddings All Inclusive

Ad

Ad

10, Ad

No

Excellence Resort

Ad

No

Ad, 20, Ad(2)

No

Playa del Carmen  Blog

3, 4

0, 8

2

1, 2

TripAdvisor

7

1

4

11

Oyster

8

No

8

No

Beachy Bride

Ad(2)

No

Ad(2)

Ad(2)

Destify

Ad, 16

14

Ad, 11

19

Wedding Wire

11

3

6

3, 4

Travel.US News

13

5

No

No

Secrets Resort

14, 15

No

9

18

Reflect Resorts

17

No

No

No

Omni Resorts

18

No

No

No

Palace Resorts

19

No

No

No

Breathless Resorts

20

No

No

No

Rosewood Resorts

No

2

No

No

Venue Report

No

4

10

No

My PDC Wedding

No

6

No

20

Fun In The Sun

No

7

7

No

Panama Jack

No

12

No

No

Beach.com

No

15

No

No

The Fives Resort

No

16

17, 18

No

Thompson Resort

No

17

No

No

Cancun Adventures

No

18

No

No

Reef Resorts

No

19

No

No

Mahekal Resort

No

20

No

No

Weddings Riviera Maya Blog

No

No

3

No

Grand Velas

No

No

5

No

Brides.com

No

No

12

No

Viceroy Hotels

No

No

13

No

Palladium Resorts

No

No

14

No

Expedia

No

No

15

No

Hard Rock Hotel

No

No

16

No

Vidanta Resort

No

No

19

No

Cancun Wedding Vows Blog

No

No

No

12

Pinterest

No

No

No

13, 14, 15

The Knot

No

No

No

17

Video #5 - How Sandos Resorts Can Get More Wedding Leads!

In this SEO strategy video we discuss Sandos Resorts wedding landing pages and how those pages could be changed so they rank better.  You will see the wedding landing pages they have for Sandos Caracol, Sandos Cancun and Sandos Playacar.  On those pages I will show you several mistakes that are costing Sandos mega bucks in the Mexican Caribbean wedding niche. 

Video #6 - We look at how fast someone can rank a video on YouTube!

In this SEO Strategy video I show you how fast someone that does this professionally can rank on different search engine.  In this video I show you the search results for YouTube.  I already rank on the first page of YouTube for videos I just made 15 minutes ago!

Video #7 - Sandos Resorts fixes that link & new 2020-21 wedding info!

So I reached out to someone at Sandos Resorts in the wedding department.  I told them I needed updated information and that they had several bad links on their website.  They fixed the links and sent me all the 2020-21 wedding information!

Video #8 - Planning an article that could someday rank

So I decided to get those documents (PDF’s) Sandos sent converted and typed into a word document.  Google has a hard time with PDF’s and so I like to provide Google with readable text when I can.  I also do a bunch of keyword research and that leads to two serious wedding articles.  Let me note that building links and offsite SEO can only take you so far.  You need to adjust the content you have onsite for faster results.  I wrote this several thousand word article to compete in this Cancun wedding niche.  I just started it and the article is brand new.  https://allinclusivevacationandtravel.com/sandos-cancun-wedding-info-videos/

Video #9 - A serious look at the first five search results for the search "Cancun weddings".

In this video I dive into the top five search results under the Cancun weddings keyword search.  I look at the web pages, there websites over all strengths and the top links that power the site.

Video #10 - A serious look at the first five resorts showing under the search "Cancun weddings".

In this video I look at the first five resorts that show up under the search Cancun weddings.  

Video #11 - Adding video and image descriptions would make a huge difference!

In this video I look at a few videos and how the content in  the video descriptions is also light and could be improved.  The same thing goes for searches on sites like Pinterest.  The resorts seem to have almost no presence here.

Video #12 - Sandos Cancun moves to the first page of Google for the search "Cancun weddings".

Today (June 7, 2020) I launched my massive content attack planned in video 8.  I took our newly created Sandos cancun wedding page and added over 2500 words to it.  I also started a second page to which has a drop down, 

The drop down has the top 50 questions couples ask about Cancun weddings.  I also do a live Google Search and discover that Sandos Cancun has moved up from number 13 to number 12 to number 8! 

Yes, in just a few weeks I have personally fixed the Sandos Cancun landing page and pushed it to the first page of Google! 

Update: 7/25/2020 rewrote all 3 pages of wedding content on my site.

So I have been working on the Sandos Cancun wedding page (1) and trying to get it indexed on Google.  After 45 days that newly written page is not showing.  I have two other pages (1,2)of content related to Sandos weddings.  Both are ranking well and are indexed.  both of these two pages had poor content but were still ranking for resort specif searches like “Sandos Playacar Weddings”.  

So I had each page rewritten by a professional wedding writer.  Ps. If you are a pro wedding writer and reading this reach out and say hi!  I am always looking for guest bloggers or blogging opportunities and/or link building ideas.

In the new content I’ve added a few thousand words, kept the video playlists and PDF brochures to create a more though rough page of content.  I also notified Google of the new content via Search Console’s URL Inspection tool.

I also posted all 3 site links to social media and ran a small share/like social share gig.  In checking that Cancun wedding page that did not index, Google said I needed to have a referring pages.  So I will get that via social networks and I have added wedding links onsite in both the menu and throughout the site on my most relevant pages.  

Update: 7/26/2020 Here is a web capture of my results for the search "Cancun Weddings":

Update: 7/26/2020 Here is a web capture of my results for the search "Cancun Beach Weddings":

Update: 8/5/2020 Here is a web capture of the traffic Sandos.com is getting for weddings:

Keyword research: 8/5/2020 Here are the top 100 keyword phrases in the Cancun wedding market niche:

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