Pricing

Yes — every piece of it is yours. The domain, the website code, the GitHub repository, the Netlify hosting account, the AI agents, the phone numbers, the content, the analytics. If you decide to walk away, I hand over root access on everything in writing.

That's not marketing language. It's how the stack is intentionally built — Hugo + Netlify + GitHub means there's no proprietary platform locking you in. You can take the entire site to any developer in the world and they'll know how to maintain it.

Three things you pay for separately: (1) ad spend itself, which goes directly from your card to Google or Meta — I never mark it up; (2) third-party software your business already uses or chooses to add, like a specific CRM, payment processor, or scheduling app; (3) custom integrations beyond the scope of the tier you picked.

Everything else — the website, AI agent setup, hosting, SEO work, content production at the volume listed, monitoring — is in the monthly fee. No surprise invoices.

No. Ad spend goes directly from you to Google or Meta — I never touch it and never mark it up. Most agencies hide a 15% commission inside their "media management fee." That's not how I work.

On the Lead Machine Plus tier, my monthly fee covers managing one paid channel for you, with up to $1,000/month of your ad spend handled inside that fee. On the Max tier, I manage up to three channels with up to $5,000/month combined. Above $5K we talk — those scopes are custom.

You go month-to-month at the same rate, no auto-renewal trap. Cancel with 30 days notice and we wind it down cleanly.

The minimums exist because real SEO and lead generation take time to compound — anyone who tells you otherwise is selling. Twelve to twenty-four months is the honest window for you to see results and for me to deliver them. After that, you stay because the work is paying off, not because a clause says you have to.

Yes, anytime — and there's a built-in incentive. Move from Clean Slate to Lead Machine and you get 50% off the new setup fee. Move between Lead Machine tiers (Core → Plus → Max) and we just adjust the monthly going forward, no new setup fee at all.

Most clients start where they need to be today and graduate up as the business grows. That's the design.

Yes. Two ways, depending on what's not working. If your AI voice agent doesn't book at least 3 qualified leads in the first 30 days of a Lead Machine engagement, you don't pay for the AI portion — I eat the setup cost. That's the 30-Day AI Trial, available on every tier.

If something else isn't working — content quality, response time, strategy fit — we get on a call and fix it. I don't ghost. If we can't make it right, we end the engagement and you keep everything we built. The minimums I quote include this assumption: I'm motivated to make it work because if I don't, you walk and I lose the contract.

Three days for a Rush build. Two to three weeks for standard. The Lead Machine Rush tier is a 3-day sprint — site live, AI agent answering calls, lead capture wired, end of week three. After the sprint it rolls into the standard Core monthly.

Standard timeline is 14-21 days from the deposit clearing — that's the realistic window for proper SEO foundation, content production, AI agent training on your business, and integration testing. Anyone promising "live tomorrow" without a Rush sprint is cutting corners somewhere.

Yes — credit card, ACH, or wire. Setup fee is paid up front when we sign. Monthly fee bills on the same day each month from when we go live. No long-form invoices, no net-60 games.

For larger Resort Revenue Engine engagements I can do quarterly billing if it fits your accounting cycle better. We work that out on the scoping call.