You have a WordPress site that costs too much, loads too slow, and breaks every time somebody updates a plugin. You may not need a full marketing program yet. You may just need out.
The Clean Slate is for that. Three tiers. All three migrate you off WordPress onto Hugo + Netlify, the same stack that runs BWS properties. Once you are on it, the website gets faster, the plugin treadmill goes away, and you finally have a clean foundation to grow from later.
Escape
- Migrate your site off WordPress to Hugo + Netlify
- Up to 10 pages rebuilt
- Basic SEO hygiene (meta, schema, sitemap)
- Free SSL, CDN, hosting
- Monthly uptime + security monitoring
- You own everything
Escape+
- Everything in Escape
- Up to 25 pages
- Google Business Profile setup & optimization
- Basic on-page SEO tune-up
- 1 blog post per month
- Quarterly site health report
Escape Pro
- Everything in Escape+
- Up to 50 pages
- Local citation cleanup (starter batch)
- 2 blog posts per month
- Basic review automation
- Monthly performance report
What You Get On Every Tier
Migration off WordPress. Useful content moves. Important URLs are preserved or redirected. The rebuild runs on Hugo + Netlify with no plugin stack, no database to patch, and no bloated hosting reseller model.
Real hosting. Netlify CDN, SSL, fast delivery, and a cleaner publishing workflow. The site is built to be stable instead of constantly asking for plugin updates.
You own everything. Code, content, domain direction, analytics, and site structure. No hostage model.
Monitoring. The site is watched so outages and obvious issues do not sit unnoticed.
How This Connects to the Rebuild Offer
Some businesses qualify for a free or heavily discounted static rebuild when the rebuild is part of a monthly growth plan. That plan may include AI phone answering, local SEO, content, citations, automation, ads, or custom systems.
The public tiers below are the baseline. The final recommendation depends on the current website, the business model, and whether specialty features need to be rebuilt or integrated.
Where Clean Slate Ends and Lead Machine Begins
Clean Slate is the escape path. It keeps the website alive, fast, modern, and easier to maintain. It includes some light SEO hygiene at the higher tiers, but it is not the full lead-generation program.
The Lead Machine is the growth path. AI voice, stronger SEO, content schedules, lead capture, automation, and paid traffic can all sit on top of the same fast website foundation.
Upgrade Path
Move from Clean Slate to Lead Machine anytime and get 50% off the new setup fee.
Clients who start on Clean Slate and graduate to Lead Machine keep the same foundation. We just add the lead-generation layer on top.
Ready?
Call 386-384-8445 or send the current website. Bring the current URL and the business model. I will tell you whether this is a simple escape, a qualifying growth-plan rebuild, or a custom scope.