You have a WordPress site that costs you too much, loads too slow, and breaks every time somebody updates a plugin. You don’t need a full marketing program. You just need out.
The Clean Slate is for that. Three tiers. All three migrate you off WordPress onto Hugo + Netlify — the same stack that runs every BWS property. Once you’re on it, your hosting costs drop to near zero, your site stops getting hacked, and you finally have a clean foundation to actually grow from later.
Escape
- Migrate your site off WordPress to Hugo + Netlify
- Up to 10 pages rebuilt
- Basic SEO hygiene (meta, schema, sitemap)
- Free SSL, CDN, hosting
- Monthly uptime + security monitoring
- You own everything
Escape+
- Everything in Escape
- Up to 25 pages
- Google Business Profile setup & optimization
- Basic on-page SEO tune-up
- 1 blog post per month
- Quarterly site health report
Escape Pro
- Everything in Escape+
- Up to 50 pages
- Local citation cleanup (starter batch)
- 2 blog posts per month
- Basic review automation
- Monthly performance report
What You Get On Every Tier
Migration off WordPress. Your content moves. Your URLs stay. Your SEO doesn’t drop. I do the rebuild on Hugo + Netlify — no plugins to break, no database to get hacked, no monthly hosting bill creeping up every year.
Real hosting. Netlify CDN. Instant load times. Free SSL. Global delivery. No more $30/month for a “premium WordPress host” that still times out.
You own everything. Code, content, domain, analytics. If you ever leave BWS, you take the site with you. I hand over the GitHub repo and the Netlify account on request. No hostages.
Monitoring. Your site stays up. I know if it doesn’t. You get alerts before your customers do.
Where Clean Slate Ends and Lead Machine Begins
Clean Slate is maintenance-grade. It keeps your site alive, modern, and cheap to run. It does some light SEO hygiene at the higher tiers. It is not a lead generation program.
The Lead Machine is the lead generation program. AI voice agents, aggressive SEO, paid ads, content schedules, the whole pipeline. If you want your phone ringing with new customers — that’s the product.
Upgrade Path
Move from Clean Slate to Lead Machine anytime and get 50% off the new setup fee. One sentence. No spreadsheet.
Clients who start on Clean Slate and graduate to Lead Machine keep everything they’ve built — same site, same content, same domain. We just turn on the lead generation layer on top.
Ready?
Call 386-384-8445 or book a free strategy call. I’ll quote your migration on the call — no “it depends” runaround.