The Lead Machine is the full BWS growth system for a local business that needs more than a prettier website.
It is for the owner who misses calls while working. The contractor who needs service pages and city visibility. The restaurant or clinic that needs booking or menu connections. The business that wants a website, phone, search, and follow-up system working together.
Core
- Full site build or rebuild on Hugo + Netlify
- AI voice agent (1 language)
- Local SEO + Google Business Profile
- 2 blog posts per month
- Review automation
- Lead capture → CRM → Telegram alerts
- Performance SEO eligible
Plus
- Everything in Core
- 1 paid ad channel (Google or Meta)
- Up to $1,000/mo client-funded ad spend covered
- 4 blog posts per month
- Landing page builds for campaigns
- Monthly strategy call
Max
- Everything in Plus
- Up to 3 paid ad channels
- Up to $5,000/mo combined client-funded ad spend covered
- Bilingual AI agent (EN + ES)
- 8 blog posts per month
- Priority support
- Custom terms available above $5K ad spend
Rush
- 3-day build sprint to ship fast
- Rolls into Core after launch (12 mo minimum)
- Can upgrade to Plus or Max anytime
- For people who need it live NOW
What You Get On Every Tier
A fast website foundation. Hugo + Netlify, built for speed, ownership, SEO structure, tracking, and clean conversion paths.
AI phone answering. A trained phone agent can answer calls, qualify leads, take notes, and notify you while you are working, driving, helping a customer, or closed for the day.
Local SEO structure. Google Business Profile, citations, schema, service pages, city pages, internal links, and content support the same local search goals.
Content on a schedule. Blog posts, service pages, city pages, or landing pages are planned around actual search demand instead of random filler.
Lead capture and follow-up. Forms, call notes, email, text, Telegram, Airtable, HubSpot, GoHighLevel, or other CRM paths can be wired based on what the business uses.
Room to grow. Ads, reputation, review requests, AI chat, custom booking, menu systems, API connections, and workflow automations can be added when they make sense.
Why This Is Different From a Normal Website Package
Most website packages stop at launch. Lead Machine starts there.
The site gives the business a fast foundation. The AI phone agent answers missed calls. The local SEO work helps people find it. The lead capture and automation make sure inquiries do not disappear.
That is the point: fewer loose pieces, fewer surprise fees, and a system that can start simple and grow.
Ad Spend Works Differently
Ad spend goes directly from you to Google or Meta. BWS does not hide a markup inside the ad budget.
If paid traffic belongs in the plan, the campaign work is scoped around the tier, business, and market. Some businesses should start with SEO and AI phone before ads. Some are ready for paid traffic immediately.
Contract Terms
- Core is 12 months.
- Plus is 18 months.
- Max is 24 months.
- Rush is 12 months after the sprint rolls into Core.
Longer terms exist because the bigger plans require more work up front. If something is not working, we talk, adjust, and fix the system instead of letting it drift.
Start With the Right Question
The question is not “Which package can I sell you?”
The question is: what does your business need first?
A small lawn service may need a fast site, AI phone, and simple follow-up. A pizza shop may need menu or ordering connections. A clinic may need booking rules. A larger business may need content, citations, ads, and custom CRM work right away.
Call 386-384-8445 or send the current website. Bring the current URL and the business model, and we will map the practical starting point.