What It Is
IWantToTravelTo.com is a destination-focused travel content network covering 36 major U.S. cities. Each city gets a comprehensive landing page, a curated YouTube playlist of the best travel videos for that destination, and demographic deep-dives covering who travels there, why, and what they look for.
It is also the most successful organic search experiment in the BWS portfolio.
The Numbers
- 1,511,731 search impressions (latest verified count)
- 36 U.S. destinations with full city pages
- 252 demographic pages — generated from a structured data model covering traveler segments per city
- 288 YouTube videos embedded across 36 destination playlists
- Hemisphere-wide rankings — Page 1 visibility for travel queries spanning the entire continental U.S.
- $0 ad spend — every impression earned organically via SEO
How It’s Built
Hugo static site, sticky teal header, Netlify-deployed. The content engine combines three systems: (1) the BWS YouTube Playlist Builder skill that pulls and ranks the best travel videos per city via the YouTube Data API; (2) a demographics generator that produces structured pages from a city-by-segment matrix; and (3) Section Images via Canva for visual breaks on every long page.
The site was the testbed for nearly every reusable BWS pattern that now powers other properties — the playlist builder, the section image pipeline, the city-page architecture, the geographic tagging system that later got applied to AllegedFraud.
Why It Matters
Most travel sites today are either OTA aggregators (Expedia, Booking, etc.) burning millions on ads to win paid clicks, or thin affiliate sites stuffed with auto-generated AI slop ranking for nothing. IWTTT is the third path: substantive curated content, organized by destination, that ranks because it deserves to.
If a one-person operation can build a million-and-a-half search impressions in the travel vertical with zero ad spend, the playbook works. That playbook is what BWS sells.