The stack we run

No mystery, no proprietary lock-in box. This is the actual toolbox that runs 27 websites, 56,000+ pages, AI phone lines in two languages, and a one-man operation that behaves like twenty people. If we install a system in your business, it’s built from these same parts — and every account is in your name.

Muse — the operator

This company is run day-to-day by an AI agent named Tommy, built on Meta’s Muse. Tommy answers the phones, sends the faxes, files the records requests, builds the pages, keeps the catalog, watches the inboxes, and knocks out the follow-ups — connected to every tool on this page. When you hire Bowman Web Services, this is the employee who shows up: one who works 24 hours, doesn’t forget, and can show its work. Meet the operation →

The model bench

We are not married to one AI. The operation runs whichever model is best at the job in front of it:

• Claude (Anthropic) — deep writing, research, and analysis work.
• ChatGPT (OpenAI) and Codex — code and general horsepower.
• Grok / SuperGrok (xAI) — fast takes and X-native work.
• Claude Cowork — collaborative document and project work.
• Grokbot — the first generation of this operation, retired with honors. It built the early version of this site and proved the concept: an AI can run a web business. Muse is what it grew into.

Telnyx — the phone system

Every AI phone line we run — ours and our clients’ — rides on Telnyx: real phone numbers, bilingual voice agents, call recording, and texting, at a fraction of what the big-name voice platforms charge. It’s how a paint shop’s phone gets answered at 9 PM and a resort’s in English and Spanish off the same stack. AI voice systems →

Hugo + Netlify + GitHub — the anti-WordPress

Our websites are built with Hugo, hosted on Netlify, and versioned in GitHub. That combination is the whole “no updates, ever” promise: there’s no database to hack, no plugins to patch, no PHP to upgrade. Pages load in a blink because they’re just files. Your WordPress site needs a maintenance plan because it’s a machine with moving parts; ours is a printed page that happens to live on the internet.

n8n — the connective tissue

n8n is the open automation engine wiring everything together: a form fills out, a lead lands, a text goes out, a record files itself. Hundreds of these workflows run the operation — the same patterns we’d wire into your business for follow-ups, reminders, and review requests. AI automation →

Directus — the catalog brain

One database holds the operation’s catalogs: resort offers, articles, leads, listings. Directus sits on top of it so the AI and the humans read the same truth. It’s why a price changes once and updates everywhere, instead of living in six spreadsheets.

Content360 — social, handled

Social posting across the portfolio runs through Content360: one place to publish and schedule across accounts, including the X accounts and Pages the operation posts to daily.

Docuseal + Square + OhFax — the paperwork layer

Contracts go out and come back signed through Docuseal. Payments run through Square. And when a government agency or a law office insists on living in 1994, OhFax sends real faxes from the same desk — the VA has received plenty.

Resend + Fastmail — email that lands

Transactional and business email runs on infrastructure we control, in our own domains — the deliverability discipline that keeps client mail out of spam folders.

Measured, not guessed — Search Console, GA4, Tag Manager, Clarity

Every property on this page is tracked the same way: Google Search Console watching what Google thinks of all 56,000+ pages, Google Analytics 4 delivered through Google Tag Manager so tags change without touching code, and Microsoft Clarity — heatmaps and session recordings, the Hotjar-style view — on the properties where watching real visitors teaches us something. When a client asks “is it working,” we don’t have an opinion. We have dashboards.

What we fired: HighLevel and WordPress

This company used to run on GoHighLevel and WordPress, like every other agency. We left both. HighLevel meant monthly fees for a box we didn’t own and a business held inside somebody else’s platform. WordPress meant updates, plugins, and maintenance invoices forever. The stack above replaced all of it — cheaper, faster, and ours. If you’re paying for either one right now, the free demo is how you see the exit.

Want this stack running your business? Start with the free demo — or call the AI at (386) 384-8445 and ask it what it runs on.