250-ish Marketing Tips For Hotels & Resorts

Personalized Email Marketing: Send tailored emails to subscribers, promoting special offers and upcoming events.
Social Media Contests: Run contests on social media platforms like Instagram, Facebook, and Twitter.
Influencer Partnerships: Collaborate with influencers to showcase your resort or hotel on their platforms.
Virtual Tours: Create interactive virtual tours of your property, highlighting amenities and rooms.
Promote Seasonal Packages: Offer and market special packages based on the season or upcoming holidays.
Loyalty Programs: Reward frequent guests with discounts or perks.
Website SEO: Optimize your website for search engines to attract more visitors.
Collaborate with Local Businesses: Partner with nearby attractions, restaurants, or businesses to offer package deals.
Social Media Advertising: Use targeted ads on platforms like Instagram and Facebook.
Sponsor Local Events: Sponsor events in your area to get your name out there.
User-Generated Content: Encourage guests to share their experiences online and use their content in your marketing.
Webinars: Host webinars or virtual events related to the hospitality industry.
Online Reviews Management: Monitor and respond to online reviews.
Destination Marketing: Promote your location as well as your resort or hotel.
Local SEO: Ensure you show up in local search results.
Collaborative Giveaways: Collaborate with other businesses for giveaways.
Referral Programs: Reward guests who refer friends or family.
Video Marketing: Use video to showcase your property and amenities.
Blog Posts: Write about your hotel, staff, local events, and things to do.
Partnerships with Travel Agencies: Work with travel agencies to promote your property.
Press Releases: Regularly send out press releases about updates, events, or awards.
Newsletter: Send regular newsletters to guests who have opted in.
Wellness Packages: Market wellness packages that include spa treatments, yoga sessions, etc.
Airport Advertising: Advertise in local airports.
Billboard Advertising: Invest in billboards in strategic locations.
Branded Merchandise: Sell or give away merchandise with your brand.
Affiliate Marketing: Start an affiliate program.
Target Business Travelers: Create special packages or rates for business travelers.
Family Packages: Offer special deals for families.
Green Initiatives: Market your eco-friendly practices.
Themed Events: Host themed events or parties.
Train Staff in Upselling: Train your staff to upsell amenities or services.
Outdoor Advertising: Use ads on buses or other public transport.
Promote Unique Features: Have a unique feature or service? Make sure you promote it!
Guest Blogging: Write for other blogs or allow guest posts on yours.
Use Chatbots: Use chatbots to answer common guest questions.
Host Weddings: Offer wedding packages and promote your venue as a wedding location.
Create a Mobile App: Offer easy booking and information access through a mobile app.
Podcast Advertising: Advertise on relevant podcasts.
QR Codes: Use QR codes for easy access to menus, events, or tours.
Radio Advertising: Don’t forget about traditional forms of advertising like radio!
Food and Beverage Packages: Offer special food and drink packages or promotions.
Upgrade Offers: Encourage guests to upgrade their room or package.
Staycation Packages: Market to locals looking for a staycation.
Special Interest Packages: Packages tailored for hobbies like photography, bird watching, etc.
Co-Branding: Collaborate with a well-known brand for a unique offer or event.
Photography Contest: Hold a photo contest for guests with a theme related to your resort or hotel.
Offer Cooking Classes: Market cooking classes featuring local cuisine.
Digital Signage: Use digital signage for promotions, events, and information.
Post-Covid Safety Measures: Promote your safety and sanitation measures to reassure guests
Pet-Friendly Packages: If you’re a pet-friendly hotel, offer special packages for guests with pets.
Pop-Up Events: Host pop-up events featuring local artists, chefs, etc.
Retargeting Ads: Use retargeting ads to attract guests who’ve shown interest before.
Live Music Nights: Host live music events at your resort or hotel.
Use a Booking Abandonment Strategy: Remind users who didn’t complete their reservation with emails or ads.
Health and Fitness Retreats: Promote health and fitness retreats for health-conscious travelers.
Wi-Fi Advertising: Use the login page of your Wi-Fi to advertise offers and services.
Offer Personal Concierge Service: Market a personal concierge service for an elevated guest experience.
360-Degree Photography: Use 360-degree photography to showcase your property.
LinkedIn Marketing: Target corporate groups and business travelers on LinkedIn.
Local Community Involvement: Participate in local community events or charities.
Interactive Display Ads: Use interactive display ads to engage potential guests.
In-Room Surprises: Market the potential of receiving surprises in-room.
Reward Direct Bookings: Encourage direct bookings by offering a discount or perk.
Web Chat Support: Offer real-time assistance to potential guests on your website.
Celebration Packages: Offer packages for special occasions like anniversaries or birthdays.
Host Conferences or Seminars: Attract business travelers by hosting relevant events.
Language-Specific Marketing: Create marketing materials in different languages.
Partnership with Airline Companies: Collaborate with airlines for package deals or miles redemption.
Email Reminders for Repeat Booking: Remind previous guests to book again.
Market Children’s Activities: If you’re a family-friendly resort, highlight your kids’ activities.
TV Advertising: Use TV commercials to reach a wider audience.
Partnership with Local Schools or Universities: Offer discounts for their staff, students, or events.
Host Charity Events: This gives a positive image and attracts guests.
Print Advertising in Relevant Publications: Target lifestyle, travel, or business magazines.
Google Ads: Use targeted Google ads for keywords related to hotels and travel.
Host Art Exhibitions: Collaborate with local artists to host exhibits.
Offer a Loyalty App: Make earning and redeeming rewards easier with an app.
Promote on OTAs (Online Travel Agents): Utilize platforms like Booking.com and Expedia.
Collaborate with Event Planners: Connect with local event planners to host events at your venue.
Pinterest Marketing: Use this platform to showcase your amenities, recipes, events, etc.
Market Business Facilities: If you have meeting rooms or business centers, market these to corporate clients.
Yoga Retreats: Offer yoga retreats or wellness weekends.
Package Deals with Car Rentals: Collaborate with car rental services for package deals.
Use Beacon Technology: Send personalized messages or offers to guests’ smartphones based on their location in your hotel.
Offer Room Customization: Allow guests to choose room decor or amenities for a personal touch.
Promote Eco-Tourism: If your resort is eco-friendly, promote its sustainable aspects.
Travel Blogger Collaborations: Invite travel bloggers to experience your hotel and write about it.
Email Newsletters with Personal Stories: Connect with your audience on a personal level, share stories about your hotel, staff, etc.
Hotel Branded Products in Rooms: Promote your brand with products like toiletries, notepads, etc.
Instagram Story Highlights: Highlight amenities, rooms, events, and more on your Instagram profile.
Pre-Arrival Emails: Send guests useful information and upsell offers before their stay.
Sustainability Certifications: Get certified by recognized environmental bodies and advertise this.
Promote Local Cuisine: Emphasize the uniqueness of your location by promoting local cuisine.
Offer Airport Transfers: Provide and market airport transfer services.
TikTok Marketing: Use the power of TikTok to reach younger audiences.
Cultural Activities: Offer and promote cultural activities, such as local craft classes or historical tours.
Offer All-Inclusive Packages: These are attractive for guests as they can better control their budget.
Use of Drones for Stunning Photography/Videography: Capture and share unique views of your property.
Promote Accessibility Features: If your hotel is accessible, highlight these features.
Create a Branded Hashtag: Encourage guests to use it when sharing their experiences on social media.
Digital Room Key: Promote the convenience of using a smartphone as a room key.
Offer Group Discounts: Promote special rates for large groups or events.
Showcase Staff Profiles: Highlight your staff on your social media or blog to give a personal touch.
Promote On-Site Activities: Such as fitness classes, wine tastings, kids’ activities, etc.
Collaborate with Local Tour Guides: Promote tours and earn a commission for referrals.
Highlight Safety Features: Particularly important in the post-Covid era.
Late Check-Out or Early Check-In: Offer these perks to improve guest experience.
Partner with Concerts or Festivals: Offer packages including tickets to local events.
Offer Expert Advice: Share local travel tips and advice on your blog.
Promote Guest Photos: With permission, share guest photos on your social media.
Highlight Your Heritage: If your hotel has a rich history or unique story, share it.
Use an Online Chat Service: Offer immediate online assistance to website visitors.
Create Themed Rooms or Suites: Such as romance-themed, movie-themed, etc.
Collaborate with Wedding Planners: Offer wedding packages and promotions.
Offer Seasonal Menus: Collaborate with local farms for fresh, seasonal dishes.
Use Pinterest Boards: Create boards for different themes, like weddings, local attractions, etc.
Run Flash Sales: Limited time offers can create a sense of urgency.
Promote Experiences Over Amenities: Market the unique experiences guests can have at your hotel.
Honeymoon Packages: Offer special packages for newlyweds.
SMS Marketing: Send offers or updates via SMS to guests who’ve opted in.
Use Analytics: Analyze guest behavior to target your marketing more effectively.
Run a Podcast: On travel, local attractions, hospitality, etc.
Host a Local Market: Invite local artisans and food producers to sell at your property.
Market Special Dietary Options: Such as vegan, gluten-free, etc.
Surprise Gifts for Loyal Customers: A surprise gift can create a memorable experience.
Start a YouTube Channel: Share videos of your property, local area, behind-the-scenes, etc.
Celebrate Hotel Anniversary: Run special promotions or events for your hotel’s anniversary.
Promote Quiet Spaces: Market your hotel as a peaceful getaway.
Use Snapchat Geofilters: Custom filters can be used when guests are at your property.
Offer Free Bicycle Rental: Promote this eco-friendly mode of local transportation.
Virtual Reality Experiences: Show your property through VR.
Use a Booking Countdown: Show limited availability to encourage quick bookings.
Augmented Reality: Use AR for virtual decor, interactive maps, etc.
Conduct Webinars: Educate people about hospitality or local tourism.
Special Discounts for Seniors: Attract older travelers with special rates.
Use a Quiz or Survey: Engage guests on social media, offer a prize for participation.
Promote your Hotel’s Architecture: If your hotel is architecturally interesting, feature it in your marketing.
Guided Meditation Sessions: Offer these wellness activities to guests.
Offer Room Service from Local Restaurants: Partner with local businesses for unique in-room dining.
Use Remarketing Campaigns: Remind visitors of their interest in your hotel.
Offer a Hotel Credit Card: Offer rewards and points for spending.
Offer Long-Stay Discounts: Encourage guests to stay longer with special rates.
Offer Special Rates for Social Media Followers: Encourage following and engagement on social media.
Create a Branded Spotify Playlist: Share a music playlist that captures the vibe of your hotel.
Offer a Shuttle Service: To/from local attractions or shopping districts.
Host Film Screenings: Show movies in a common area or theater, if available.
Post-Stay Surveys: Ask for feedback and show guests you value their opinion.
DIY Classes or Workshops: Such as cocktail making, local crafts, etc.
Create a Guest Loyalty Club: Offer exclusive perks to members.
Implement a Live Chat Service: This can help to answer potential guests’ questions in real-time.
Experiential Packages: Offer packages that include unique local experiences.
Multilingual Staff: Promote the fact that your staff can communicate with guests in their native language.
Use Testimonials: Highlight the voices of satisfied customers.
Pinterest Ads: Use promoted pins to reach a wider audience.
Co-marketing with Non-competing Brands: Combine efforts with related businesses to create compelling offers.
Offer Discounts to Returning Guests: Encourage repeat business with special offers.
Use a Chatbot: Implement a chatbot on your website to answer frequently asked questions.
Festive Decorations and Events: Highlight seasonal decorations and related events at your property.
Use Local Art: Display and promote local artwork in your hotel.
Repackage Existing Offers: Freshen up your marketing by repackaging your current offers.
Highlight Local Partnerships: Promote your partnerships with local businesses or services.
Babysitting Services: If you offer childcare services, be sure to market this to families.
Create a Mobile Check-In System: Promote this convenient feature for tech-savvy guests.
Offer a Discount for Extended Stays: Encourage longer stays with reduced rates.
Run Promotions on Slow Days: Offer special deals during the week or off-season to increase occupancy.
Run a Referral Campaign: Encourage guests to refer friends and family with incentives.
Highlight Unique Features: Showcase any unique features your property might have, like a rooftop pool or a historic building.
Offer Free Upgrades: Surprise and delight guests with unexpected room upgrades.
Use Weather-Based Advertising: Use local weather conditions to promote your hotel (“Escape the cold with our cozy winter package!”).
Highlight Celebrity Visits: If any celebrities have stayed at your property, mention this (with their permission).
Solicit Feedback: Actively ask for feedback and make visible improvements based on it.
Cross-Promote on Similar Business Websites: Partner with businesses in the same industry but not in direct competition.
Create Infographics: Use visually appealing infographics to share information about your hotel.
Offer a Virtual Concierge: Use technology to provide concierge services to guests.
Highlight Your Hotel’s Instagrammability: Market the photo-worthy spots in your hotel.
Email Marketing with Personalized Offers: Send personalized deals based on guests’ previous bookings.
Custom Branded Hotel App: Develop a mobile app where guests can make bookings, check-in, request services, etc.
Develop Themed Packages: Create packages around specific themes like romance, adventure, wellness, etc.
Feature Your Hotel in a Film or TV Series: Invite film crews to use your hotel as a location.
Start a Refill Not Landfill Initiative: Reduce waste by refilling toiletries, and market your eco-initiative.
Holiday-Specific Packages: Create packages around holidays like Christmas, Valentine’s Day, etc.
Collaborate with Local Non-profits: Show your commitment to the local community.
Highlight Awards and Recognitions: Promote any awards or recognitions your hotel has received.
Leverage User-Generated Content: Share guests’ photos (with permission) on your social media.
Have a Strong PR Strategy: Leverage media outlets to share your story and offers.
Offer Last-Minute Deals: Fill empty rooms with last-minute deals.
Collaborate with Lifestyle Brands: Cross-promote your offerings with relevant lifestyle brands.
Promote Meeting Spaces: If you have meeting or event spaces, market these to businesses and event planners.
Send Post-Stay Thank You Notes: This can help build a relationship with your guests.
Host Business Networking Events: Attract business travelers and locals.
Use Schema Markup for SEO: Improve your website’s search engine visibility.
Create an Affiliate Program: Encourage others to promote your hotel in exchange for a commission.
Host Cooking Classes with Your Chef: Market to guests interested in the local cuisine.
Blogger Outreach: Invite bloggers to stay at your hotel in exchange for a review.
Create City Guides: Create guides of local attractions, restaurants, etc.
Promote the Local Economy: Show how staying at your hotel supports the local economy.
Use QR Codes for Contactless Services: Promote contactless services for health and safety.
Promote Your COVID-19 Policies and Measures: Reassure guests of their safety when staying at your hotel.
Set Up a Photo Booth: A fun, interactive way for guests to create memories.
Offer Child Care Services: Let parents enjoy some alone time.
Outdoor Activities: Promote activities like hiking, fishing, or horseback riding.
Setup a Live Webcam: Of a beautiful view or attraction near your property.
Complimentary Airport Shuttle: Promote this free and convenient service.
Highlight Your Green Initiatives: Promote your commitment to sustainability and eco-friendly practices.
Use Influencer Marketing: Collaborate with influencers to reach a wider audience.
Provide Cooking Lessons with Local Chefs: Offer guests a unique culinary experience.
Implement a Point System: Reward repeat guests with points that can be used for perks.
Create Customized Itineraries: Offer personalized itineraries based on guests’ interests.
Promote Pet-Friendly Services: If you allow pets, make sure potential guests are aware.
Host Webinars or Online Classes: On travel tips, cooking, yoga, etc.
Interactive Hotel Map: A fun, visual way for guests to see what you offer.
Use Google Ads: Use targeted ads to reach potential guests.
Host Art Shows: Partner with local artists to display and sell their work.
Market Your Unique Amenities: Such as a rooftop bar, infinity pool, or private beach.
Offer a Members-Only Club: For repeat guests, with exclusive benefits.
Develop a Branded Mobile App: For bookings, check-in/out, room service, etc.
Use a CRM System: Personalize guest experience and marketing campaigns.
Create a Guest Loyalty Program: Offer incentives for repeat stays.
Video Testimonials: Collect and share video testimonials from satisfied guests.
Highlight Your Resort’s Views: If your resort has a great view, use it in your marketing.
Host a Digital Detox Retreat: Market to those looking for a break from technology.
Cater to Remote Workers: Offer day rates for people who want a change of scenery.
Leverage LinkedIn: Network and share business-focused content.
Create a Google My Business Account: Increase your local search visibility.
Promote Holiday-Specific Packages: Create enticing offers around holidays.
Host a Local Charity Event: Promote goodwill and attract local media.
Offer Deals on Booking Sites: Use sites like Expedia or Booking.com to attract new guests.
Host Live Entertainment: Such as music nights, comedy shows, or cultural performances.
Market Off-Season Activities: Encourage bookings during your off-peak season.
Create a Virtual Tour: Let potential guests explore your property online.
Set Up a Blog: Share behind-the-scenes content, travel tips, local guides, etc.
Collaborate with a Local College: Offer internships or host college events.
Develop a Mobile App for On-Demand Services: Room service, housekeeping requests, etc.
Use Facebook Dynamic Ads: Target ads based on user behavior.
Offer Eco-friendly Amenities: Market your commitment to reducing environmental impact.
Promote Weekend Getaway Packages: Encourage short, local trips.
Partner with a Local Spa: Offer packages that include spa treatments.
Install a Virtual Reality Booth: Let guests explore local attractions virtually.
Promote Fitness Amenities: Highlight your gym, yoga classes, or wellness programs.
Offer Special Rates for Extended Stays: Encourage long-term stays.
Create a Facebook Group for Past Guests: A space for guests to share memories and interact.
Launch a PPC Campaign: Use pay-per-click advertising to increase visibility.
Promote Your Bar or Restaurant: Even to non-guests, to increase foot traffic.
Provide Local Tasting Experiences: Like wine, cheese, or local delicacies.
Host Themed Nights: Such as a local cuisine night, game night, or movie night.
Create a Signature Scent: Make your hotel memorable with a unique scent.
Highlight Free Inclusions: Such as free Wi-Fi, breakfast, or parking.
Host a Contest or Giveaway: Encourage social media engagement and collect user-generated content.
Create a Podcast: Discuss travel tips, interview local experts, and talk about experiences your hotel offers.
Add a Booking Chatbot to Your Website: Helps with customer service and capturing leads.
Host Virtual Events: Reach your audience globally and let them experience your hotel without being there.
Create a Hashtag Campaign: Encourage guests to use your unique hashtag when posting about your hotel on social media.
Collaborate with Travel Agencies: They can help recommend your hotel to potential customers.
Offer Incentives for Early Bookings: Encourage guests to book well in advance by offering them discounts.
Implement Targeted Retargeting Campaigns: Remind potential guests about your hotel after they leave your website.
Collaborate with Airlines for Package Deals: Providing flights and accommodation in one package can make travel planning easier for guests.
Offer Exclusive Packages for Special Occasions: Packages for anniversaries, birthdays, or honeymoons can attract guests looking to celebrate.
Leverage Snapchat Geofilters: Custom filters can be used by guests to share their experience at your hotel.
Utilize Facebook’s Custom Audiences: Tailor your marketing to specific segments of your audience.
Offer a “Work from Hotel” Package: Cater to remote workers looking for a change of scenery.
Promote Your Business Center: Attract business travelers who need workspace and meeting rooms.
Offer a “Staycation” Package: Encourage locals to have a relaxing getaway without leaving town.
Highlight Employee Stories: Show the human side of your hotel by sharing your employees’ stories.
Collaborate with Local Events/Festivals: Offer packages or deals around these events to attract attendees.
Host a Fitness Retreat: Partner with fitness instructors to offer health and wellness retreats.
Run Ads in Local Print Media: Reach out to local audiences who read newspapers or magazines.
Offer Bicycle Rentals: An eco-friendly amenity that lets guests explore the local area.
Feature a Guest of the Week: Show your appreciation for guests and create engaging content.
Collaborate with Local Fitness Centers: Offer special gym packages or yoga classes.
Use AR/VR in Your Marketing: Let potential guests virtually explore your property.
Run a “Refer a Friend” Program: Encourage guests to refer their friends in exchange for discounts or other perks.
Offer Military or Senior Discounts: Show appreciation for these groups and attract them with special rates.
Create an E-book or Travel Guide: Give potential guests helpful information about your local area.
Highlight Your Hotel’s History: If your hotel has an interesting history, share it!
Offer Seasonal Menu Items: Use fresh, local ingredients and market your seasonal offerings.
Showcase Your Hotel’s Design: If your hotel has a unique or trendy design, use this in your marketing.
Run Social Media Contests: Encourage guests to share their photos or experiences for a chance to win a prize.
Create a Rewards Program for Local Businesses: Encourage local businesses to refer their customers to your hotel.
Collaborate with Local Universities: Offer special rates for visiting parents or alumni.
Promote Accessibility Features: Make sure guests with disabilities know about the accommodations you provide.
Implement a 360-Degree Virtual Tour: Let guests explore your hotel from their own home.
Use Schema Markup for SEO: Help search engines understand your website’s content better.
Promote Your On-site Shops or Boutiques: Attract shoppers as well as hotel guests.
Offer Discounts for Direct Bookings: Encourage guests to book directly with your hotel.
Implement a Social Wall on Your Website: Display social media posts from guests in real-time.
Offer Packages for Remote Workers: Include amenities like dedicated workspace, Wi-Fi, and coffee.
Create a Loyalty Program for Corporate Clients: Encourage businesses to book their traveling employees at your hotel.
Partner with a Local Photographer: Offer photoshoot packages to guests.
Create a Web Series: Share interesting stories about your hotel or local area.
Create a Kids Club or Family Packages: Cater to families traveling with children.
Offer Welcome Gifts: Small gifts upon arrival can make a big impression.
Host Pop-up Events: Collaborate with local brands or artists for pop-up shops or exhibitions.
Create a Loyalty Program for Event Planners: Encourage repeat business for events.
Leverage Voice Search SEO: Optimize your website for voice search.
Create Branded Merchandise: Create merchandise like t-shirts, mugs, or hats that guests can buy as souvenirs.
Use Billboards in Key Locations: Traditional outdoor advertising can still be effective.
Use Social Proof in Your Marketing: Showcase testimonials and reviews from satisfied guests.
Collaborate with Local Transport Providers: Offer guests easy and convenient ways to get around.

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