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High Risk Travel & Tourism Merchant Services Study

Looking For High Risk Merchant Services?

In this study I will take a look at web niche that is so tough few would ever consider jumping into it.  In this services I reach out to the owner of JJS Global to help create a better lead generation for his organization.  Let’s start things off with a quick peek at their current website, where they are in Google Search and how they can quickly improve.

Check out these videos:

Content Marketing For Hotels & Resorts

How to create a local travel resource & use it for direct bookings!

Resorts and hotels need to create a new marketing strategy that makes them more valuable in the eyes of Google. 

For years websites (big & small) have been taking away direct bookings by taking over search results. 

Sites like TripAdvisor and Hotels dot com take over direct searches while smaller blogs are taking away revenue based searches like weddings and vow renewals. 

If resorts or tourism boards don’t act quick there won’t be any more direct bookings or at best it won’t get better and just slowly decline for the years to come. 

A content marketing solution for more direct bookings:

Years ago I started a site called I Want To Travel To.  The site shares fun things to do in and around the location of the Sandos Resorts.  For years I have promoted their vacation club and was sending couples on vacation.  Many of them did not know Cancun and so I created a blog to share fun things nearby.  

The site has grown over the years and now has hundreds of pages and is linked to over 10,000 YouTube videos!  There are endless possibilities of small bits of traffic that can be bought or ranked for simply and cheaply.  Let’s have a look at how to catch some indirect traffic.

Let’s look at the phrase: “Day Of The Dead”.  This phrase is not directly related to any resort or hotel and yet it could drive an impressive amount of web traffic directly to them.  This search by itself gets over 600,000 searches a month!

Watch the video series below...

Video #1: Keyword research & sub niches!

No matter what niche you are in there are sub niches.  In the handyman business your would have things like toilet repair and gutter cleaning.  If you are a resort or hotel you could write about fun things to do or even a monkey or bird you have on resort. 

So I found a keyword phrase that has a slew of volume and so let’s target it in a new series.  The phrase is “Day Of The Dead” and so we are going to create a web page from scratch after some basic keyword research and see where we fall in the Google directory.  This project will take several months and will be an ongoing project right into 2021. 

So I hired a writer to write the first article based on a basic keyword list.  We are shooting for several thousand words and probably 25 sub headers.  Maybe something like 50 things to know about the Day Of The Dead!

Mentioned in this video is my I Want To Travel To website and its 300 plus pages of content.  I also mention and will be publishing the article we are creating to All Inclusive Vacation & Travel

If resorts want more direct bookings they are going to have to produce content and hire someone like me before they lose this market too. 

Just like Hotels.com and TripAdvisor have taken over the direct booking market for stays, the wedding market is going away soon too.  The it will be all the smaller niches and hotels and resorts will be screwed and have no direct bookings.

Video #2: Let's create an article to catch some of this traffic!

In video #2, I will be creating an article via a writer on Fiverr.  I will have this writer create an article that is around 2000 words.  We will then together review that article and see what needs to be done before publishing it.  

Once published there will be several weeks where I will build some basic links and share the images and content to different social networks.  The base post is up and you can see it here: Day Of The Dead Celebration Faq’s

Video #3: Let's look at a local tourism website with hundreds of pages!

In video #3, I share with you the overall idea of a serious content marketing idea.  Create a massive website that supports tourism and helps keep your interests on top of Google Search.

Now I won’t link to this tourism company simply because I have 90 pages of content in the Daytona Beach market myself.  I want that content to maybe someday beat them or at least be number 2.

I also run off on a rant about another small niche that could also be valuable.  There is over 8,000 in search volume related to Mayan Myths!  That means someone slick could catch that traffic and turn it into revenue!  

I mentioned this article about the two Mayan trees:  https://allinclusivevacationandtravel.com/mayan-legend-of-chechen-chaca-trees-sandos-caracol-eco/

I think you can see that there are a bunch of ways to grab small traffic streams and return direct bookings to your hotel or resort.

Out Of The Gate Results (June 11th to July 11th 2020):

day of the dead stats june to july month one

So the first month’s data is almost in.  I have done little to promote the original post and just let Google do it’s thing.  Over the next month this list will grow from 12 to probably over 50.  It will take several months to get this post to generate any real traffic, but that is the cost of admission!

STAY TUNED FOR BIG RESULTS!

How to add the position column to Search Console

Discover how to add the position column on Search Console

As simple as this is I had to Google it when I couldn’t get the column to show up.  After trying to add column I gave up until today when I searched for the answer.  All you need to do is tick or click on the box at the top of the page that says position.  You can also click on or off each column to create the chart the way you want it.

Keyword Stats Show Consumers Searching For The Wrong Resort Name!

Are consumers mistaking Sandos Resorts for Sandals Resorts?

Have a look at these VIDEOS:

Search tools like SpyFu, SEOBook and Ubersuggest show data that can turn into direct bookings!

So what did you think about that video?  Do you see how a strategist can find little niches that can turn into revenue?  There is over 2000 searches every month of the year just sitting there waiting for someone to find it.  So how does someone go about catching some of this traffic?

How To Catch This Traffic

So obviously to catch this traffic you would have to be Sandos Resorts or a Sandos Vendor.  Since I have a side business that markets the Sandos Resorts Vacation Promotion this is perfect traffic for me to add to my site.  So I built this page to target consumers searching for Sandals in Mexico.  https://allinclusivevacationandtravel.com/was-it-sandos-or-sandals-resort/

So in order for me or Sandos to get this traffic there would have to be some form of detailed content that Google would want to share.  So I created a video, pictures and written word.  I then build some basic links from the videos to the site.  I also use a service that drips these articles across dozens of social networks.  

Collecting Data, reworking content and waiting for results.

Now that the base landing page, pics and videos are done lets add to it here on this page.  To add more links and credible content I will just create several more videos and over the next few weeks and I will report back as to the results I get.  

The video above is actually a play list of videos and will be updated occasionally as I work towards getting results.  More to come…

Cancun Wedding Strategic Research

How would a company on page two for Cancun weddings move up to page one?

Follow along with me in these videos:

What you will discover in the video #1 above?

Discover who's number one, two, three on Google for Cancun weddings?

DREAMS RESORTS:  Currently Dreams Resorts ranks number one on Google for terms around Cancun weddings and Cancun beach weddings.  In the video above we will dive into the web links and the keyword phrases that drive a combined 1300+ visitors every month to the Dreams wedding page.  Being number one for these searches brings an amazing amount of direct wedding bookings.

RITZ CARLTON:  Ranking number two on Google for Cancun weddings is the Ritz Carlton and they are pulling over 1200 clicks to their wedding landing page.  

SANDOS RESORTS:  Sandos Cancun is currently number 13 on Google for Cancun weddings.  They have some work to do but it is possible.  They need to add about 1000 to 1500 word to their wedding landing page.  They would then need to get their agents and others to like, share and link to their page.

Notes:  The other 8 search results for Cancun weddings were blog services or off resort wedding consultants.  The idea of this study is to see how a company can see where they currently are and discover the strengths and weaknesses of their competitors.

Video #2: Build a few highly related links

This one for me was easy since I have another website that promotes Sandos Resorts and their vacation club program.  I have two web pages (1, 2) that have YouTube embedded video playlists of beach weddings in Cancun or rather beach weddings just south of Cancun in Playa del Carmen and Playacar. 

Plus as you can see I just did it again in the previous sentence where I linked this website to the Sandos Cancun wedding page directly! 

Do know that the more relevant an article is to your landing page the more link juice it will carry.  That just means that some links are way more valuable than others and so working to get high value links should be top of your agenda!

Now don’t forget to go to Search Console and alert Google of the changes to your web pages.  

Total links built: 5, 3 videos, 4 images and two web pages.

Now We Wait...

So we start this little SEO experiment at the end of May 2020.  Let’s see how this goes over the next few weeks!

Video #3 - Let's Expand Our Research

In this strategy video, I expand my Cancun wedding research to include other popular keyword searched like Playa del Carmen weddings, Cancun Beach weddings and Riviera Maya weddings.  Here is the current state of the search results:  

Video #4 - An Extensive Who Is Where

In this strategy video, I built a chart to show you where everyone is that shows in the Cancun wedding niche!  I researched the first two pages of Google to see which resorts and web entities rank.

“The chart below shows the current position (June 3, 2020) of every web entity that is showing on the first two pages of Google for that specific keyword (Cancun weddings, Playa del Carmen weddings, Riviera Maya weddings and Cancun Beach weddings).”

(*Confused?  Watch video # 3 above)

Ranking Web Entity

Cancun Weddings

PDC Weddings

Riviera Maya Weddings

Cancun Beach Weddings

Dreams Resort

2

No

No

6

Ritz Carlton

1

No

No

7

Sandos Resorts

12

No

No

5

Destination Weddings

ad, 5, 6

Ad

Ad, 1, Ad(2)

Ad, 8, 9, Ad(2)

Destination-Weddings (with hyphen)

Ad(2)

No

No

Ad(2)

Weddings All Inclusive

Ad

Ad

10, Ad

No

Excellence Resort

Ad

No

Ad, 20, Ad(2)

No

Playa del Carmen  Blog

3, 4

0, 8

2

1, 2

TripAdvisor

7

1

4

11

Oyster

8

No

8

No

Beachy Bride

Ad(2)

No

Ad(2)

Ad(2)

Destify

Ad, 16

14

Ad, 11

19

Wedding Wire

11

3

6

3, 4

Travel.US News

13

5

No

No

Secrets Resort

14, 15

No

9

18

Reflect Resorts

17

No

No

No

Omni Resorts

18

No

No

No

Palace Resorts

19

No

No

No

Breathless Resorts

20

No

No

No

Rosewood Resorts

No

2

No

No

Venue Report

No

4

10

No

My PDC Wedding

No

6

No

20

Fun In The Sun

No

7

7

No

Panama Jack

No

12

No

No

Beach.com

No

15

No

No

The Fives Resort

No

16

17, 18

No

Thompson Resort

No

17

No

No

Cancun Adventures

No

18

No

No

Reef Resorts

No

19

No

No

Mahekal Resort

No

20

No

No

Weddings Riviera Maya Blog

No

No

3

No

Grand Velas

No

No

5

No

Brides.com

No

No

12

No

Viceroy Hotels

No

No

13

No

Palladium Resorts

No

No

14

No

Expedia

No

No

15

No

Hard Rock Hotel

No

No

16

No

Vidanta Resort

No

No

19

No

Cancun Wedding Vows Blog

No

No

No

12

Pinterest

No

No

No

13, 14, 15

The Knot

No

No

No

17

Video #5 - How Sandos Resorts Can Get More Wedding Leads!

In this SEO strategy video we discuss Sandos Resorts wedding landing pages and how those pages could be changed so they rank better.  You will see the wedding landing pages they have for Sandos Caracol, Sandos Cancun and Sandos Playacar.  On those pages I will show you several mistakes that are costing Sandos mega bucks in the Mexican Caribbean wedding niche. 

Video #6 - We look at how fast someone can rank a video on YouTube!

In this SEO Strategy video I show you how fast someone that does this professionally can rank on different search engine.  In this video I show you the search results for YouTube.  I already rank on the first page of YouTube for videos I just made 15 minutes ago!

Video #7 - Sandos Resorts fixes that link & new 2020-21 wedding info!

So I reached out to someone at Sandos Resorts in the wedding department.  I told them I needed updated information and that they had several bad links on their website.  They fixed the links and sent me all the 2020-21 wedding information!

Video #8 - Planning an article that could someday rank

So I decided to get those documents (PDF’s) Sandos sent converted and typed into a word document.  Google has a hard time with PDF’s and so I like to provide Google with readable text when I can.  I also do a bunch of keyword research and that leads to two serious wedding articles.  Let me note that building links and offsite SEO can only take you so far.  You need to adjust the content you have onsite for faster results.  I wrote this several thousand word article to compete in this Cancun wedding niche.  I just started it and the article is brand new.  https://allinclusivevacationandtravel.com/sandos-cancun-wedding-info-videos/

Video #9 - A serious look at the first five search results for the search "Cancun weddings".

In this video I dive into the top five search results under the Cancun weddings keyword search.  I look at the web pages, there websites over all strengths and the top links that power the site.

Video #10 - A serious look at the first five resorts showing under the search "Cancun weddings".

In this video I look at the first five resorts that show up under the search Cancun weddings.  

Video #11 - Adding video and image descriptions would make a huge difference!

In this video I look at a few videos and how the content in  the video descriptions is also light and could be improved.  The same thing goes for searches on sites like Pinterest.  The resorts seem to have almost no presence here.

Video #12 - Sandos Cancun moves to the first page of Google for the search "Cancun weddings".

Today (June 7, 2020) I launched my massive content attack planned in video 8.  I took our newly created Sandos cancun wedding page and added over 2500 words to it.  I also started a second page to which has a drop down, 

The drop down has the top 50 questions couples ask about Cancun weddings.  I also do a live Google Search and discover that Sandos Cancun has moved up from number 13 to number 12 to number 8! 

Yes, in just a few weeks I have personally fixed the Sandos Cancun landing page and pushed it to the first page of Google! 

Update: 7/25/2020 rewrote all 3 pages of wedding content on my site.

So I have been working on the Sandos Cancun wedding page (1) and trying to get it indexed on Google.  After 45 days that newly written page is not showing.  I have two other pages (1,2)of content related to Sandos weddings.  Both are ranking well and are indexed.  both of these two pages had poor content but were still ranking for resort specif searches like “Sandos Playacar Weddings”.  

So I had each page rewritten by a professional wedding writer.  Ps. If you are a pro wedding writer and reading this reach out and say hi!  I am always looking for guest bloggers or blogging opportunities and/or link building ideas.

In the new content I’ve added a few thousand words, kept the video playlists and PDF brochures to create a more though rough page of content.  I also notified Google of the new content via Search Console’s URL Inspection tool.

I also posted all 3 site links to social media and ran a small share/like social share gig.  In checking that Cancun wedding page that did not index, Google said I needed to have a referring pages.  So I will get that via social networks and I have added wedding links onsite in both the menu and throughout the site on my most relevant pages.  

Update: 7/26/2020 Here is a web capture of my results for the search "Cancun Weddings":

Update: 7/26/2020 Here is a web capture of my results for the search "Cancun Beach Weddings":

Update: 8/5/2020 Here is a web capture of the traffic Sandos.com is getting for weddings:

Keyword research: 8/5/2020 Here are the top 100 keyword phrases in the Cancun wedding market niche: