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Local Handyman Content Marketing Strategies

Learn How To Take Over Your Local Google Search Results

In this video collection you will find my local Handyman website built on WordPress and ranked on the first page of Google.  The site is ThomasBowmanHandyman.com.  

This video also references SmallJobsDenver.com which is now closed but was the top handyman home repair website in North Denver!  Have a look at these videos and discover how I went about ranking those sites under specific keyword phrases.

Watch These Videos:

Video 1: How does Google distribute search traffic on the first page of Google?

Video one lays out how important it is to continually build and rebuild your website.  Showing up in the top of Google Search results will change your business and life forever!

Just moving up one spot in the first page search results can double your search traffic.  Moving several places would triple or quadruple your lead generation.

Video 2: Discover Small Jobs Denver, a closed handyman service

clip of sjd stats for last 12 monthsSmallJobsDenver.com at it’s peak was pulling 7 plus calls a day!  I built this site and created close to 100 pages and 125 videos.  I created this content over a year and a half.  

It took about 6 months of blogging and about 1/3 of that content to get a lot of leads consistently.  Today, I am still getting calls from this service.  The site is up but the phone number was taken down a year ago.

In the image above you can see the traffic Google is still sending over a year after I closed the business due to family illness.  SEO and content marketing works so good you almost can’t turn it off without shutting down the entire website.

Video 3: Discover Thomas Bowman Handyman service of Port Orange Florida

clip of TBH stats for last 6 monthsThomasBowmanHandyman.com was started October 15, 2019 and as of today (5/31/2020) is starting to take over it’s prime keyword phrases.  I have directly targeted these keyword phrases:  Port Orange Handyman and Daytona Beach Handyman.  What I mean is that I am showing on the first page of Google for those searches.

The site and service is also currently shut down since we are in quarantine due to the Corona Virus.  The image above shows the stats for the last 6 months (new business) and even though those numbers aren’t big, the site is doing incredible well in the Google Search results.

In the next videos let’s look at some pages that I think I can move up in the search results and that get major business changing traffic!

Video 4: Let's look at Search Console & use that data to make some money

monthly searches for gutter cleaningIn this local SEO strategy video, I show you how to use Search Console and find your existing web pages that have a shot of bringing in cash.  Search Console is the most important tool you can use for your sites SEO.  Without it you will be completely blind.

As we look through data for the content we have already created we see that Google has already ranked every page on my site.  Google tells me what keyword phrase I show up for and where I show up for it.  This is sweet data that shows us what phrases can bring traffic and we just need to go to that page and edit it.

Websites should be fluid if you are going to win through content marketing you need to edit and re-edit and re-edit.  So as an example let’s pick a keyword phrase that gets a lot of impressions and see how we can get that traffic by adjusting our current indexed web page.  

Let’s pick my gutter cleaning page.  I had previously built a page for gutter cleaning and repair services.  Google is saying that they get thousands of (over 1,200) consumers a month searching for this service.  Some months it’s even higher at over 1,700!

That’s big money and were going to take some home!

Video 5: Let's edit that page and quadruple it's traffic in a short time!

Let’s see how we can get a bunch of new traffic to this page by reinforcing the content on it.  All we need to do is see what phrases and words Google is associating to my page and make sure you have them in your content.  

You should consider a longer article rather than a shorter one.  Consider creating a bunch of sections to break up the content into points or aspects of this service niche.

So let’s go through those keywords that Google gives us and consolidate the list.  Now let’s rewrite that pages content and make sure we add the words and phrases here in this list.

Stat Snap Shot: April 1st to April 15th, 2020

Stat Snap Shot: April 15th to April 30th, 2020

Stat Snap Shot: May 1st to May 15th, 2020

Stat Snap Shot: May 15th to May 31st, 2020

Stat Snap Shot: June 1st to June 15th, 2020

Stat Snap Shot: June 16th to June 30th, 2020

Stat Snap Shot: July 1st to July 9th, 2020

What did you think of my videos? Did you learn anything? Want to work with me on building a web handyman resource? I already have a bunch of high ranking web stuff built that can help.