What Can An SEO Strategist Do?
An web strategist analyzes your target market, it’s competitors and your web site/properties for ways to get more traffic/conversions.
Using web tools like SpyFu, Search Console, GTMetrix and Ubersuggest I can literally make a list of places for improvement.
In that data I can map out multiple ways to increase traffic, simple conversions like email signups and ultimately full conversions to sales.
“I specialize in lead generation! Get a free marketing consultation from me.”
You’ve been sold SEO, now get an audit and see what they actually did! Buy into my 90 day challenge and I’ll build up web resources and show proof of build.
Let me look at your site using top web tools like SpyFu!
For FREE, I will present at least some ideas to help you. If I can win big for your company, we can negotiate a short or long term agreement. I’ll have a look at your site and perhaps a competitor.
Monthly or Weekly You Get:
My Web Marketing Services Include:
“Serving Daytona Beach, the local area and the world!”
Every search query (internet search) is a consumers request for information or a product solution. Strategic keyword research will tell us what consumers are searching for and what keywords they are using to search for it. Your customers may be searching for “home weather systems” and your website text content says only that it’s a “home weather device” or “home weather station”. Just adding the all the possible target words to that a page could triple the pull of that page (click through). In the example, that search is referring to the same product but consumers call it something different. Also keyword research would reveal that consumers search for “best home weather system”. So adding the phrase “we have one of the best home weather systems” to the sales page would be a great idea! Check out my article on professional keyword research.
Content is king and it always will be. The entire web is driven by content which simply answer a consumers search query. We discussed this above a bit under SEO services. Content can come in several forms including video, picture, audio and written word. Consumer response to content also holds big points in Google eyes. Designing targeted content around your keywords is the smartest approach to long terms success! Don’t know or have ideas on how to create content? A handyman can collect handyman videos (how to videos) on YouTube or pictures of things a handyman can install on Pinterest. That content is embeddable and can keep a visitor engaged. A small handyman site that has a low bounce rate of 20% and a time on site of 6 minute, is sure to get a bunch more traffic! Here is a great website example of borrowed/shared content. I created a YouTube and over 200 video playlists containing over 10,000 videos. I embedded that as content and organized/grouped that content. BOOM! I now have a controlled resource that travelers/visitors to my side travel service can use to learn about the area they will be visiting.
As a marketing expert my skills would not be complete without reputation management skills. Reputation management is all about the top 10 search results under searches related to your companies name and the words, complaint or review. Consumers in many cases will search these keyword phrases to see if you have those dreaded one star reviews. Part of your internet marketing plan should include reputation control.
Facebook allows you to create pages, groups and ad campaigns. Each of these can yield new customers and help you get exposure. Facebook ads can have re-targeting added to them and you can follow consumer that have visited your offers and re-target them with new offers or a discount coupon to get started. Facebook at minimum should at least get a copy of every new article, video and image. Facebook is it’s own power and separate from Google and Bing/Yahoo as a search engine. Facebook owns Messenger and WhatsApp so there are lots of marketing and remarketing options here. Why? Facebook is used daily by 7 out of 10 Americans and used worldwide by millions more.
Website Speed Optimization:
A slow website in Daytona Beach or anywhere will lose the majority of its visitors. If the drop off rate gets too high, Google (and other search engines) will remove that page from their index. A webpage or overall website can be slow due to many reasons. I believe in removing everything that can be removed. I believe speed is that important and on every project this is a priority. If your not using a CDN then let that be a great place to start. Just increasing a few seconds on a webpage can help retain those customers that are dropping off. Wouldn’t that bring more cash now? Have a look at my article called, “Page Speed Matters“.
Google AdWords Services:
Google controls most of the web and owns YouTube. If you aren’t doing SEO, then you’ll have to do paid ads. Google AdWords is your best bet for generating leads fast. With Google AdWords you can target any keyword phrase on a per click charge. Also, I have SpyFu and other web tools that let me spy on your competitors. Have a look at what the top competitor is doing on AdWords including ads and keywords! I offer personalized Daytona Beach PPC setup and management.
Competitor & Market Research:
Let me be your Daytona Beach market research consultant and competitor intelligence researcher. I will get to know your competitors and see what’s working for them. I’ll look at who is linking to them, where we can get the same links and then do that for the top 10 or so competitors. Collectively this data and what I learn will gain you an impressive advantage. Knowing what articles, ads and keywords a competitor is bidding and targeting allows you to offer proper competition. Why reinvent the wheel when a lot of the work is already done. Knowing what all of your competitors are doing is key to a big win. Plus, I give excellent screencast cliff notes of my findings that can be shared with your whole team! Check out my article: “Every website leaves a fingerprint“.
Google Analytics & Search Console:
A marketing expert can’t do it without analytics! Google Analytics is another key element that allows you to see how your website is performing and if there are any issues with that performance. Without it you are blind. The second part of this is Search Console another critical form of analytics. If you haven’t set up and verified these are working, you should do that today! It’s that important. Search Console actually tells you where you are ranking in the Google Index for every keyword Google thinks your site is related to. Tracking this data allows you to make adjustments to your content to maximize your page results. Doing this for all your lead generating pages is key.
Heat Map Analytics:
Don’t know what a heat map is? Check out my article, “Spy On Your Visitors“. Heat maps are a market research consultants best friend. Heat maps allow you to see what is happening with your website after traffic/visitors arrive. Analytics allow you to see how a visitor got to your website but once they are on your site, you go blind. A heat map can show you every action a consumer takes including how much of your content they are consuming. Simple code inserted in your website script will record your visitors real time. Watch as the potential customer scrolls and clicks through your site right to the moment they leave. By recording a few hundred visitors you can see common problems that may be causing the fall off. A heatmap can be a life saver. I was checking a site for a huge bounce rate issue. The site was mobile optimized but did not have a clickable phone number. This simple error wass costing the business over 47% of their traffic. A simple fix and instantly, the day of, business doubled!
Another great social media marketing platform is Pinterest. Pinterest is one of the top search engines for images and a great way to build links, find new customers and even have a paid ad campaign. Pinterest can drive cheap clicks under semi targeted traffic and clicks can be as cheap as 30 cents. Some of the most creative marketing ends up on Pinterest. Have a look at my video and article called “Pinterest Is A Gold Mine“. Don’t think you have to have pictures to use Pinterest. You can create picture boards of highly related things to your business or service. A handyman can save images of door locks, shutters or faucets. This content can be embedded and used onsite to engage a client and even upsell them. Your Daytona Beach business needs Pinterest.
Smart Link Building:
Link building is a critical thing that must be done or you just won’t rank on any search engine. There are many ways to do this and you need to follow the rules or you could get punished. Having a plan for link building will over time cause you to take a niche and get the majority of traffic related to a given search query. Links need to be built for every page and the website as a whole (home page, citations). The easiest way to get links is to copy your competitors links. Pulling every competitors link or website report will show you what they have done and what you can mimic to equal them. By doing this to every competitor in your niche, you gain a lot of highly relevant links. This takes a lot of time but long term affect the entire site. The higher a sites trust and web authority gets, the easier it is to rank for new articles/topics.
Schema & Rich Snippets:
Looking to add Schema or Rich Results to your website? I use an experts plugin for this and sit can boost your in the SERP’s! Need schema setup in Daytona Beach?
SEO has a lot of meanings, I define SEO as the art of creating targeted content. Targeted in that the content is meant to rank in Google Search for a specific set of keyword phrases. Sometimes a page targets just a few keyword phrases and others times 20+. Depends on the topic and length of article/resource. Just consider this page here. I am targeting over 50 keyword phrases related to the local Daytona Beach marketing market. So creating targeted content to specifically get in front of you, was the goal of this webpage. I researched every possibility and then I will track this page/site weekly. Every few months, I would then look for ways to optimize the existing content after reading Search Console.
Local Listings (Citations):
What is a citation? A citation is like a phonebook listing. Even if you have never listed yourself anywhere, you probally still got listed. Consumers list you on Yelp and other services. These (not professionally created) profiles are mostly incomplete. A citation service corrects those listings and keeps them up to date (monthly). Citations are one of the things that Daytona Beach businesses and every business should do. These days you can’t get away without local listings. Doing this will increase your overall page rank. Even if you are a tourism based company, you still need citations. Let me manage your website growth and I’ll make sure this is done.
Digital Media & Advertising:
Digital media or digital advertisings refers to many forms of online marketing. Digital media can refer to videos, images or even a podcast. Digital advertising can refer to paid marketing, a social network or even your website. Your companies advertising strategy depends completely on the type of service or product you offer and where your consumer is. A local plumber will have a strategy different than a company that sells across several states, the entire country or the world. Creating digital marketing backed by market research can be a game changer. Let’s chat about your digital marketing needs and make a plan for 2021!
YouTube is a social media marketing platform that is a must! YouTube can be a fast way to outrank your competitors. If you are a local contractor it is critical for you to not just have a presence on YouTube but to be a leader in your area and niche. If your a painter you should take daily videos of the before and after of all your work. If your not able to make your own videos then consider sharing videos related to your service or business. An example would be collecting Sherwin and Williams Paint videos. I would do this in your own playlist collections so you can order them and semi control how they play. I’d embed a dozen or so pages worth of painting related content like exterior, interior, wall paper, door painting and more. This builds up a YouTube Channel which can be linked to in the header and footer of your site. These video playlists also engage consumers and keeps them on your site longer. Here is a sweet video on “How To Use YouTube For Lead Generation”.
Website Live Chat:
Live chat can increase conversions and works very well as long as you answer the chats. There are new Messenger based apps that connect your visitor directly to a cell phone via Messenger just like text messaging. You can even automate this with preset questions and answers that instantly engage the customer. It’s called a bot and a bot can answer many basic questions, instantly. It is sometimes difficult to offer instant chat on a website. Response time has to be quick or the person won’t just end the chat, they end their visit. Consider using a chatbot to engage and answer common questions. I don’t offer chat monitoring just chat or Messenger setup.
Looking for a website builder, designer and/or developer? I build with WordPress and more than 50% of the websites in the world are built on this customizable platform. Why reinvent the wheel when there are thousands of designers and specialists that have built and maintain important aspects needed for a successful website. There is just no need for hand building a website, rather focus that money on lead generation. Let WordPress update itself for free and let your web strategist focus on online growth. Let’s build your local Daytona Beach web presence in 2021!
GOT A TOURISM OR HOSPITALITY BASED BUSINESS?
* I have over 200 web pages that rank on the first and second pages of google in tourism!
There are three ways that you can increase direct bookings via your tourism advertising.
1) Take your web power back! Hotels are losing the first page of Google and other search engines! Do an immediate check on everything that you link to online. You should not be linking to services that take away your direct bookings or that beat you in search.
Services like TripAdvisor and Expedia are great for heads in beds but don’t link to them or even your profile! Did you know if you link to TripAdvisor, Hotels.com or any profile not in your direct control, you are giving a big thumbs up signal to search directories.
Did you know that by linking (or unlinking) to webpages, you can literally move search results around. 🙂
Anyone can by linking and destroying links to different webpages. This can effectively weaken a competitor while strengthening your overall position. Do this for yourself and your allies to create a wall around your business.
2) Immediately build a page for your preferred vendors. I build up web resources and resources that reinforce resources (if you get what I mean)!
I would find all your private preferred vendors and start building them (their web presence) while they are building and recommending you. Their link and your link back to them as a preferred vendor is a huge signal to Google and other search engines.
You should direct link and it should be dofollow. You could produce a vendors badge and have preferred vendors add a piece of code that leads to your vendors page.
If you link to your proper resources and vendors you can start down the long road of taking back your direct booking market and the first page of Google. You can still share your badges and reviews just do it another way without a direct link.
3) Know that you have several different ways to increase your direct or preferred bookings. I believe that the number one thing a resort or destination can do is blog and share their area.
Many resorts have hundreds of cool things they could take videos and pictures of yet their website is only ten pages (per destination).
Sharing this kind material with your vendors and even Facebook groups will pay long term benefits. You should be creating hundreds of pieces of content and flooding your vendors with it.
How can they market you properly without this? Did you know that every post on your site (and every site) has a ranking value. Google scans websites and adds each page of content to their directory somewhere (it may be on page 100).
You can have hundreds of pages of content about the fun and exciting things to do on site and locally. Each page will get ranked and can over time be moved up the Google Index. Check out my “fun things to do” site where I have targeted the cenotes, Mayan Ruins and a few other things!
I have well over 200 pages of content I am building up including a Pinterest and YouTube Channel. This kind content is highly desired by Google and can help your visitor plan a better more fun stay. It’s also embeddable by you, me and the guy down the road which carries links to your stuff!
Plus if you offer tours and excursions, this is a great way to share/create these experiences with your visitors and increase revenue too. Help the consumer build a dream vacation and they never leave your site (always a click from booking).
Get Started With A Free Consultation!