Got A Hospitality Based Business That Needs A Web Strategist?
Why Hire Me? What Are My Skills?
You’ve been sold SEO, now get an SEO audit and see what they actually did!
Every search query (internet search) is a consumers request for information. Keyword research tells us what consumers are searching for and the keywords they are using. Your customers may be searching for “home weather systems” and your website text content says “home weather device” or “home weather station”. Just adding all the possible target keywords to your sales page can easily triple the lead generation of that page (total click through). Check out my article on professional keyword research.
SEO is not for everyone! In fact, only ten companies can at anytime occupy the generic search results on any Google Search results page. Your first step should be to determine if you even have the chance of ranking on Google. If your a new website you will have a lot of work to do before you get traffic that way. Know that every website on the web has a trust and general score assigned to it by Google. If your site is poorly developed you will have to build up those aspects of your site first. Consult with me and I’ll steer you straight!
Google Analytics & Search Console:
A marketing expert can’t do it without analytics! It’s simple, you cannot improve what you don’t measure. Google Analytics is another key element that allows you to see how your website is performing and if there are any issues with that performance.
Competitor & Market Research:
I will get to know your competitors, see what they have tried and what’s working for them. I’ll look at who is linking to them, where we can get the same links and I’ll do that for your top 10 or so competitors. https://bowmanwebservices.com/how-to-competitor-market-research/
Local Listings (Citations):
A business citation is like an advanced phonebook listing. Even if you have never listed yourself anywhere, you still got listed. Consumers and web scrapers list you on things like Yelp, Yellow Pages, and other web-based directory services. 100+ Places To List Your Business
Smart Link Building:
Link building is a critical thing that must be done or you just won’t rank on any search engine. There are many ways to do this and you need to follow the rules or you could get punished by Google. Having a plan for link building will over time cause you to take a over your niche.
Heat Map Analytics:
Don’t know what a heat map is? Check out my article, “Spy On Your Visitors“. Heat maps are a market research consultants best friend. Heat maps allow you to see what is happening with your website after traffic/visitors arrive.
YouTube is a social media marketing platform that is a must! YouTube can be a fast way to outrank your competitors. If you are a local contractor it is critical for you to not just have a presence on YouTube but to be a leader in your area.
As a marketing expert my skills would not be complete without reputation management. Reputation management is all about the top 10 search results under your companies name and the words, complaint or review.
Pinterest is one of the top search engines for images and a great way to build links, find new customers and even have a paid ad campaign. Have a look at my video and article called “Pinterest Is A Gold Mine“.
Google AdWords Services:
Google controls most of the web and owns YouTube. If you aren’t doing SEO, then you’ll have to do paid ads. Google AdWords is your best bet for generating leads fast.
Facebook allows you to create pages, groups and ad campaigns. Each of these can yield new customers to your hotel, store or business. Facebook ads can have re-targeting added to them and you can follow consumers that have visited your offers and re-market to them.
Website Speed Optimization:
A slow website in Daytona Beach or anywhere will lose the majority of its visitors. If the drop off rate gets too high, Google (and other search engines) will remove that page from their index. https://bowmanwebservices.com/page-speed-matters-change-your-bounce-rate-overnight/
Schema & Rich Snippets:
Looking to add Schema or Rich Result snippets to your website? I use expert plugins for this and this can boost your website to the top of Google! Schema can also help you stand out in the search results. Things like star ratings are snippets.