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Unlocking the Power of Strategic Marketing Analysis: Why It’s Crucial for Business Success

Website Strategy and Strategist Tom Bowman

We Offer A Free Strategic Market Analysis For Hotels/Resorts:

In today’s competitive business landscape, staying ahead of the curve is essential for achieving success. And one powerful tool that can help businesses gain an upper hand is strategic marketing analysis. By delving deep into market trends, consumer behavior, and the competitive landscape, businesses can unlock valuable insights that drive informed decision-making and boost their overall marketing strategy. In this article, we will explore the importance of strategic marketing analysis and how it can shape the future of your business. From identifying new market opportunities to optimizing your marketing efforts, we will delve into the various ways this analytical approach can revolutionize your business’s growth trajectory. So, if you’re ready to take your marketing strategy to the next level, join us as we uncover the power of strategic marketing analysis and why it’s crucial for business success.

The Importance of Strategic Marketing Analysis for Business Success

In today’s fast-paced and ever-changing business environment, understanding the importance of strategic marketing analysis is crucial for long-term success. Strategic marketing analysis involves a systematic examination of internal and external factors that affect a business’s marketing strategy. By conducting in-depth analysis, businesses can identify their strengths, weaknesses, opportunities, and threats, gaining a comprehensive understanding of their position in the market. This information is invaluable when it comes to making informed decisions that can drive growth and success.

One of the key benefits of strategic marketing analysis is its ability to provide businesses with a competitive advantage. By analyzing market trends and consumer behavior, businesses can identify gaps in the market and develop innovative strategies to fill them. This allows businesses to stay ahead of the competition and capitalize on emerging opportunities. Additionally, strategic marketing analysis helps businesses understand their target audience better, enabling them to tailor their marketing efforts to meet their customers’ needs and preferences. This personalized approach increases customer satisfaction and loyalty, giving businesses a significant edge in the market.

Another crucial aspect of strategic marketing analysis is its role in optimizing marketing efforts and maximizing return on investment (ROI). By analyzing marketing metrics, businesses can identify which strategies are working and which ones need improvement. This allows for data-driven decision-making, ensuring that resources are allocated effectively and that marketing efforts are focused on the most profitable channels. Strategic marketing analysis also helps businesses identify potential risks and challenges, allowing them to mitigate these factors and minimize negative impacts on their marketing strategy.

Key Components of Strategic Marketing Analysis

To effectively harness the power of strategic marketing analysis, businesses need to consider several key components that form the foundation of this analytical approach. These components are essential for gaining a comprehensive understanding of the market, identifying target markets, and developing a strategic marketing plan.

Conducting Market Research and Competitor Analysis

Market research is a critical component of strategic marketing analysis. It involves gathering and analyzing data about the market, including industry trends, customer preferences, and competitor strategies. This information helps businesses identify market gaps, potential opportunities, and competitive threats. By understanding the market landscape, businesses can develop strategies that align with current trends and consumer demands, setting them up for success.

Competitor analysis is another vital aspect of strategic marketing analysis. By studying competitors’ strengths, weaknesses, and marketing strategies, businesses can gain valuable insights into their own position in the market. This analysis helps identify opportunities for differentiation and allows businesses to develop strategies that give them a competitive edge.

Identifying Target Markets and Customer Segmentation

To effectively reach their target audience, businesses need to identify their target markets and segment their customers. Strategic marketing analysis helps businesses understand their customers’ demographics, preferences, and behaviors, allowing for targeted marketing efforts. By segmenting customers based on these factors, businesses can tailor their messages, products, and services to meet their customers’ specific needs and preferences. This targeted approach increases the effectiveness of marketing efforts and enhances customer engagement and satisfaction.

SWOT Analysis: Assessing Strengths, Weaknesses, Opportunities, and Threats

A SWOT analysis is a powerful tool that businesses use to assess their internal strengths and weaknesses, as well as external opportunities and threats. This analysis helps businesses identify areas where they excel and areas that need improvement. By understanding their strengths, businesses can leverage them to gain a competitive advantage. Weaknesses can be addressed through targeted strategies and improvements. Opportunities identified through the analysis can be seized to drive growth. Threats can be mitigated and turned into opportunities by developing proactive strategies. A SWOT analysis forms the basis for developing a strategic marketing plan that maximizes strengths, minimizes weaknesses, capitalizes on opportunities, and mitigates threats.

Setting Marketing Objectives and Goals

To guide their marketing efforts, businesses need to set clear objectives and goals. Strategic marketing analysis helps businesses identify areas where they want to improve, target new markets, or launch new products and services. By setting specific and measurable objectives, businesses can track their progress and evaluate the effectiveness of their marketing strategies. These goals act as a roadmap, ensuring that marketing efforts are focused and aligned with the overall business strategy.

Developing a Strategic Marketing Plan

Based on the findings from strategic marketing analysis, businesses can develop a comprehensive strategic marketing plan. This plan outlines the marketing strategies, tactics, and activities that will be implemented to achieve the set objectives and goals. The strategic marketing plan includes details on target markets, positioning, messaging, pricing, distribution channels, and promotional activities. It serves as a guide for all marketing activities and ensures that efforts are coordinated and aligned with the overall business strategy.

Implementing and Monitoring the Strategic Marketing Plan

Once the strategic marketing plan is developed, it needs to be implemented effectively. This involves executing the planned marketing activities, such as advertising campaigns, social media engagement, content creation, and sales promotions. Implementation requires coordination across different departments and effective communication to ensure that all activities are aligned and executed according to the plan. Additionally, businesses need to monitor the performance of their marketing efforts to ensure that they are on track to achieve their objectives. This monitoring includes tracking key performance indicators (KPIs), such as website traffic, conversion rates, customer acquisition costs, and customer satisfaction metrics. Regular monitoring allows businesses to make real-time adjustments and optimize their marketing strategies for maximum effectiveness.

Measuring and Evaluating the Effectiveness of Strategic Marketing Analysis

Measuring and evaluating the effectiveness of strategic marketing analysis is crucial for continuous improvement and long-term success. By analyzing the results of marketing efforts, businesses can identify areas of improvement and refine their strategies accordingly. This evaluation includes analyzing marketing metrics, such as ROI, customer acquisition costs, customer lifetime value, and market share. By comparing these metrics with the set objectives and goals, businesses can determine the success of their marketing strategies and make data-driven decisions for future campaigns. Regular evaluation ensures that businesses stay agile and adaptable in the face of changing market dynamics.

Case Studies: Successful Businesses That Leveraged Strategic Marketing Analysis

To fully understand the power and impact of strategic marketing analysis, let’s take a look at some case studies of successful businesses that have leveraged this analytical approach to drive growth and success.

Case Study 1: Apple Inc.

Apple Inc. is a prime example of a company that has utilized strategic marketing analysis to revolutionize the tech industry. Through extensive market research and competitor analysis, Apple identified a gap in the market for user-friendly, visually appealing, and innovative products. This analysis led to the development of iconic products like the iPhone, iPad, and MacBook, which revolutionized the way people interact with technology. By segmenting their target audience and tailoring their marketing efforts accordingly, Apple created a strong brand identity and a loyal customer base. The company’s strategic marketing plan focused on creating an ecosystem of products and services that seamlessly integrate with one another, creating a unique user experience. Through continuous monitoring and evaluation, Apple stays at the forefront of innovation, ensuring its continued success in a highly competitive industry.

Case Study 2: Coca-Cola

Coca-Cola is another example of a company that has leveraged strategic marketing analysis to maintain its position as a global leader in the beverage industry. Through market research and competitor analysis, Coca-Cola identified the need for a consistent and emotionally appealing brand image. The company’s strategic marketing plan focused on creating a strong brand identity centered around happiness, togetherness, and refreshment. By targeting specific demographics and tailoring their marketing messages to resonate with their audience, Coca-Cola has successfully built a global brand that evokes positive emotions and memories. The continuous evaluation of marketing efforts allows Coca-Cola to adapt to changing consumer preferences and trends, ensuring that their brand remains relevant and impactful.

Tools and Resources for Strategic Marketing Analysis

To effectively conduct strategic marketing analysis, businesses can leverage various tools and resources available in the market. These tools help gather and analyze data, track marketing metrics, and gain valuable insights into market trends and consumer behavior. Some popular tools for strategic marketing analysis include:

– Google Analytics: A powerful tool for tracking website traffic, user behavior, and conversion rates.

– SEMrush: An all-in-one SEO tool that provides insights into keyword rankings, competitor analysis, and content optimization.

– Social media listening tools: These tools help monitor brand mentions, sentiment analysis, and customer feedback on social media platforms.

– Market research platforms: Companies like Nielsen and Ipsos offer market research services and provide valuable data on consumer behavior, market trends, and competitor analysis.

– Surveys and focus groups: These traditional research methods allow businesses to gather qualitative data and gain insights directly from their target audience.

By utilizing these tools and resources, businesses can enhance their strategic marketing analysis and make data-driven decisions that drive growth and success.

Conclusion: Embracing Strategic Marketing Analysis for Long-term Business Growth

In conclusion, strategic marketing analysis is a crucial tool for businesses looking to achieve long-term growth and success. By conducting in-depth analysis of market trends, consumer behavior, and the competitive landscape, businesses can gain valuable insights that inform their decision-making and drive their marketing strategy. From identifying new market opportunities to optimizing marketing efforts, strategic marketing analysis provides businesses with a competitive advantage and allows them to stay ahead of the curve. By embracing strategic marketing analysis and utilizing the tools and resources available, businesses can unlock the power of data-driven decision-making and revolutionize their marketing efforts. So, if you’re ready to take your marketing strategy to the next level, start embracing strategic marketing analysis and watch your business flourish.

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What Are 7 Online Marketing Strategies

7 Online Marketing Tips

Unveiling the 7 Most Effective Marketing Strategies for Boosting Your Business

7 Online Marketing TipsAre you struggling to take your business to the next level? Do you find yourself overwhelmed by the countless marketing strategies available, unsure of which ones will truly make a difference? Look no further, as we unveil the 7 most effective marketing strategies that are guaranteed to boost your business. In this dynamic digital landscape, it’s essential to stay ahead of the game and implement strategies that connect with your target audience, drive traffic, and generate leads. From harnessing the power of social media to optimizing your website for search engines, we will guide you through the proven tactics that successful businesses use to skyrocket their growth. Whether you’re a small startup or an established brand, these strategies will empower you to stand out from the competition and achieve your business goals. Get ready to transform your marketing efforts and witness the remarkable impact they have on your bottom line. Let’s dive in and discover the secrets to success in today’s fast-paced digital world.

Understanding Your Target Audience

When it comes to effective marketing, understanding your target audience is paramount. By gaining deep insights into their needs, preferences, and pain points, you can tailor your messaging and offerings to resonate with them on a personal level. Start by conducting thorough market research and creating detailed buyer personas that represent your ideal customers. These personas should include demographic information, psychographic traits, and behavioral patterns.

Once you have a clear understanding of who your target audience is, you can craft compelling marketing messages that speak directly to their desires and challenges. By leveraging this knowledge, you can create content that educates, entertains, and inspires, ultimately building trust and credibility with your audience. Remember, the more you know about your target audience, the better equipped you’ll be to deliver marketing campaigns that drive results.

Utilizing Content Marketing

One of the most effective marketing strategies in today’s digital landscape is content marketing. By creating and distributing valuable, relevant, and consistent content, you can attract and engage your target audience, ultimately driving profitable customer action. Content marketing comes in various forms, including blog posts, articles, videos, infographics, podcasts, and more. The key is to provide content that addresses your audience’s pain points, answers their questions, and offers solutions.

To get started with content marketing, develop a content strategy that aligns with your business goals and target audience. Conduct keyword research to identify the topics and keywords your audience is searching for. This will help you optimize your content for search engines, increasing your chances of ranking higher in search results. Additionally, consider repurposing your content across different platforms and formats to maximize its reach and impact. With a well-executed content marketing strategy, you can position yourself as an industry thought leader, attract organic traffic, and nurture leads into loyal customers.

Harnessing the Power of Social Media Marketing

Social media has become an integral part of our daily lives, presenting a massive opportunity for businesses to connect with their target audience. By leveraging social media marketing, you can build brand awareness, engage with your audience, drive website traffic, and generate leads. However, it’s essential to approach social media marketing with a strategic mindset to achieve optimal results.

Start by identifying the social media platforms that align with your target audience’s preferences and behaviors. Whether it’s Facebook, Instagram, LinkedIn, Twitter, or TikTok, choose the platforms where your audience is most active. Create a compelling social media profile that reflects your brand’s personality and values, and consistently share high-quality content that resonates with your audience. Engage with your followers by responding to comments, messages, and mentions promptly. Additionally, consider running paid social media ads to reach a wider audience and boost your visibility. By harnessing the power of social media marketing, you can amplify your brand’s reach, foster meaningful connections, and drive business growth.

Implementing Email Marketing Campaigns

Email marketing may be one of the oldest digital marketing strategies, but it remains incredibly effective in driving business results. Building an email list allows you to communicate directly with your audience, nurture leads, and convert them into loyal customers. However, to succeed with email marketing, it’s crucial to craft compelling and personalized email campaigns that cut through the noise.

Start by creating a lead magnet, such as an ebook, whitepaper, or exclusive content, to incentivize visitors to subscribe to your email list. Segment your email list based on factors like demographics, purchase history, and engagement levels to send targeted and relevant content to each subscriber. Craft attention-grabbing subject lines and compelling email copy that entices recipients to open and engage with your emails. Additionally, consider automating your email marketing campaigns using a marketing automation platform. This allows you to send timely and personalized emails based on specific triggers, such as abandoned cart reminders or birthday greetings. By implementing effective email marketing campaigns, you can nurture leads, build relationships, and drive repeat business.

Leveraging Influencer Marketing

Influencer marketing has exploded in popularity in recent years, and for a good reason. By partnering with influencers who have a significant following and influence within your target market, you can tap into their engaged audience and leverage their credibility to promote your products or services. Influencer marketing allows you to reach a highly targeted audience, build brand awareness, and drive conversions.

To leverage influencer marketing effectively, start by identifying influencers who align with your brand values and target audience. Look for influencers whose content resonates with your target market and who have a genuine connection with their followers. Reach out to them with a well-crafted pitch that outlines the mutual benefits of collaborating. It’s crucial to establish clear goals, expectations, and deliverables before entering into an influencer partnership. Whether it’s sponsored posts, giveaways, or product reviews, work with influencers to create engaging and authentic content that showcases your brand in a positive light. By harnessing the power of influencer marketing, you can tap into the trust and authority of influencers to expand your reach and drive business growth.

Exploring Search Engine Optimization (SEO)

In today’s digital age, having a strong online presence is crucial for business success. Search engine optimization (SEO) is a strategy that focuses on improving your website’s visibility in search engine results pages (SERPs). By optimizing your website for search engines, you can increase organic traffic, improve your website’s user experience, and boost your rankings.

Start by conducting keyword research to identify the relevant keywords your target audience is searching for. Optimize your website’s on-page elements, including titles, meta descriptions, headings, and content, to include these keywords naturally. Ensure your website is mobile-friendly, as mobile devices account for a significant portion of internet traffic. Improve your website’s loading speed, as slow-loading websites can negatively impact user experience and search rankings. Additionally, focus on building high-quality backlinks from reputable websites to increase your website’s authority and credibility.

Maximizing the Potential of Video Marketing

Video has become a dominant form of content consumption, making video marketing an essential strategy for businesses looking to connect with their audience. Whether it’s product demonstrations, customer testimonials, educational content, or behind-the-scenes footage, videos can engage, inspire, and entertain your audience, ultimately driving conversions.

To maximize the potential of video marketing, start by defining your video marketing goals and identifying the types of videos that align with your brand and target audience. Create high-quality videos that are visually appealing, well-scripted, and professionally edited. Share your videos across various platforms, including your website, social media channels, and video-sharing platforms like YouTube and Vimeo. Consider incorporating video into your email marketing campaigns to increase engagement. Track and analyze video metrics to gain insights into your audience’s behavior and preferences. By harnessing the power of video marketing, you can captivate your audience, tell your brand’s story, and drive business growth.

Measuring and Analyzing Marketing Efforts

No marketing strategy is complete without proper measurement and analysis. By tracking and analyzing your marketing efforts, you can gain valuable insights into what’s working and what’s not, allowing you to optimize your campaigns for maximum impact.

Start by setting clear and measurable goals for each marketing strategy you implement. Define key performance indicators (KPIs) that align with your goals, such as website traffic, conversion rates, engagement metrics, or return on investment (ROI). Utilize analytics tools to track these metrics and gain a comprehensive view of your marketing performance. Regularly review and analyze your data, identifying trends, patterns, and areas for improvement. Use these insights to refine your strategies, test new approaches, and continually optimize your marketing efforts. By embracing a data-driven approach, you can make informed decisions, maximize your marketing ROI, and achieve your business objectives.


In today’s highly competitive business landscape, having effective marketing strategies is essential for success. By understanding your target audience, utilizing content marketing, harnessing the power of social media, implementing email marketing campaigns, leveraging influencer marketing, exploring search engine optimization, maximizing the potential of video marketing, and measuring and analyzing your marketing efforts, you can boost your business and stand out from the competition. Remember, marketing is an ongoing process, so continually evaluate and refine your strategies to adapt to the ever-changing digital landscape. Embrace these proven strategies and watch your business soar to new heights.

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Search Console & Google Analytics – A Must Have

You Can't Improve What You Don't Measure:

Harnessing Google Analytics and Search Console: A Comprehensive Guide to Boosting Your Website’s Performance**

seo strategies and content marketing servicesGoogle Analytics and Google Search Console are two powerful tools in the arsenal of digital marketers, SEO specialists, and website owners. These tools offer a wealth of data about a website’s performance, visitor behavior, and search engine visibility, and are critical for understanding and improving a website’s presence on the web.

Understanding Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into how visitors find and interact with a site. It offers an array of metrics and reports that provide a comprehensive view of website activity, from real-time data to audience demographics, user behavior, and conversion metrics.

Consumer Time Onsite and Bounce Rate

Two significant metrics that Google Analytics provides are time on site and bounce rate.

Time on site, also known as session duration, measures the average length of a visitor’s stay on your website. This metric helps understand how engaged your visitors are with your content. A higher average session duration typically indicates that visitors are finding your website valuable and engaging.

Bounce rate is another essential metric that indicates the percentage of visitors who enter your site and then leave (“bounce”) rather than continuing to view other pages within the same site. A high bounce rate can indicate that users aren’t finding what they’re looking for, suggesting issues with your website’s content, navigation, or design.

Conversion Optimization

Google Analytics also provides conversion tracking, which is crucial for conversion optimization. Conversion optimization involves using analytics data to improve your website’s effectiveness in turning visitors into customers. This might include testing different elements of a webpage, like headlines or call-to-actions, to see which versions lead to higher conversion rates.

Understanding Google Search Console

While Google Analytics focuses on how users behave on your website, Google Search Console (formerly known as Google Webmaster Tools) focuses on how search engines interact with your website. It provides tools and reports to help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results.

BlogSEO Tactics

Google Search Console is a goldmine of information for search engine optimization (SEO) tactics. It provides data on which search queries bring users to your site, which can be used to optimize your website’s content and meta tags for these terms. It also provides information about your site’s link profile, including the number of external sites linking to your website, which is a critical factor in Google’s search ranking algorithm.

It also provides an ‘Index Coverage’ report, showing which of your pages have been indexed by Google, which has not, and why, allowing you to fix any issues and maximize your site’s visibility in Google’s search results.

The Difference Between Google Analytics and Search Console

While both tools are designed to help you understand and optimize your website, their focuses are different. Google Analytics focuses on your website’s users – who they are, how they found your site, and how they behave once they’re there. Google Search Console, on the other hand, focuses more on your website’s visibility in Google Search, providing data on how Google’s search engine sees and indexes your site.

Why These Tools Are Important

Both Google Analytics and Search Console are essential for different reasons. Google Analytics allows you to understand your users, optimize your site for a better user experience, and ultimately, increase conversions and ROI. Google Search Console lets you see your site from Google’s perspective, helping you to optimize for search visibility and organic traffic.

Combining the data from both tools can give you a complete view of how both users and search engines interact with your website and can guide your SEO strategy and website optimization efforts.

In a nutshell, harnessing Google Analytics and Google Search Console can empower you to create a

better user experience, optimize for search visibility, improve your website’s performance, and ultimately, achieve your business objectives.

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How To Use Search Console To Increase Website Traffic

What Would Elvis Think About This SEO Thing?

Have a look at how Search console can help increase website traffic.  Here I have a search related to Elvis’s room in Las Vegas.  I am currently getting just a few visitors every month but if I build a single piece of content I could get a percentage of the 750+ monthly searches related to this niche.  So I created a page of content you can see here:

Let's Experiment & See What Results We Get!

This page and the page that targets Elvis’s room where created on 11/21/22.  That stats see in the video above were also from the same day.  Let’s see over the coming months how the traffic to this page under these searches changes.  

Note:  Under searches related to Hilton or International the site currently gets almost nothing (under 20 searches a month).  The two images show stats and the exact keyword phrases the site currently ranks for.  This doesn’t include the new page and the videos playlist.  That content was created today (11/21/22) and will start to affect the Google Search results over the next few weeks or months.  

Here are the stats of where we started under searches related to Elvis.

stats for elvis room las vegas start

Here are the stats of where we started under searches related to Westgate.

stats for westgate las vegas start

How To: Competitor & Market Research

Competitor & Market Research Is A Must Do!

Competitor Research Bioluminescence Florida Research
Play Video about Competitor Research Bioluminescence Florida Research

Looking for a competitor researcher for your local business?  I have mad experience from ranking stuff internationally and can easily find money for you and your company.  have a look at this video where I take a basic look at two competitors in the bioluminescence market.  One company has done some work and the other did some work but did it poorly.  One company is getting 35,000+ visitors every moth while the other is getting less than 4,000.

It's All About Website Development, Not SEO!

Here are two companies in the same niche offering very similar services in the kayak tour business.  They are both located near Titusville but one has there address listed and the other doesn’t.  One has developed things like schema, permalinks and contact forms and the other hasn’t.  I bet I could quadruple the second place company in just a few months.

Here Are The Two Companies I Talk About In The Video Above:

So What Are The Major Problems That Cause These Two To Be So Different?

A true web strategist can find all sorts of issues that if fixed could make all the difference in every aspect of your companies marketing.  Have a look at the lists below to see those differences.

A Day Away Kayak Tours: (4,000 Monthly Visitors)

BK Adventures: (38,000 Monthly Visitors)

Business Citations or NAP (Name, Address, Phone)

Increase Search Engine Trust With Business Citations!

Play The Video

Play Video about Business citations help yopu get more

Have you been sold an SEO plan and never been told anything about business citations? 

As a website strategist this is one of my go to things to see how to beat a clients competitors, link build legally and/or build up a company.

Don’t know what a citation is?  Business citations contain your companies basic information like your name, address, reviews, social networks, fax, email, phone and more.

Purchase My "Hands On" Citation Package:

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Increase Search Engine Trust With Business Citations!

Business Citations NAP ListingsThere are hundreds of business citation type sites which include your companies information like local review sites, directories and business listing sites.  Making sure that these are created and that they all contain the same and correct information is critical.

There are services that do this in mass but you still need someone like me to set it up correctly.  Doing citations wrong will create a problem that will have to be undone before it can be redone, correctly.  Here is a growing list of the most popular business citation sites.

Directory Or Business Listing Site:

Where To Create Your Listing:

General Domain Authority:





Places (Apple Maps)


















BBB (Better Business Bureau)










Open Table


Yellow Pages


City Data






True Local


Angie’s List






Home Advisor


Tom Tom GPS




Site Jabber


Just Landed




City Search


Merchant Circle


Zoom Info




White Pages








Health Grades


Wedding Wire




Super Pages


Hot Frog




Batch Geo












Dun & Bradstreet


Just dial


American Towns


Brown Book


Chamber of Commerce






Dealer Rater




Apartment Ratings








Insider Pages


Info USA




EZ local


Best of the Web Local


Demand Force


Dex knows


eBusiness Pages


Data Axle




Judy’s Book




Open WiFi Spots


Show Me Local




Area Connect


Sales Spider


Call Up Contact




Bing Places


City Squares


Wow City




Neustar Localeze




2 Find Local


Enroll Business


Cylex US


Party Pop




Three Best Places


Biz Votes


City Fos


Mac Raes Blue Book


Discover Our Town


Find Us Local


Find Us Here


US City




Open DI


Where’z It






Local 6 Qube


Local Pages


Smart Guy


My Huckle Berry


City Grid


B2-B Yellow Pages




All Pages


Zip Local




US Directory




My Locally


My Local Services


Joe Ant


Open List




AB Local


City Insider


Page Insider


Express Update


I Got Biz


Find Open




Yellow Moxie


Zip Leaf


Zip Hip


We Go Places


Get Free Listing


Local Search Light




Power Profiles


GO My Local


City Star


Make it Local


City Slick


Citi Servi


Company List


Cornerstones World


Home Owners Circle


Shop Locally


Looking For Web Development Specialist To Get This Done?

The above list is just a partial list and there are many additional business citation based websites that can help you get more leads, trust and general rank from the search engines.  

Consider that doing this yourself or through a poor or cheap service will hurt you!  This is one of the things that you must do and it needs to be done right.  

You can find cheap citation services across the web like on Fiverr.  I highly recommend against this path!  Also note that there are services like YEXT that trap you into using their service.  

Hire me to get this critical aspect of your websites development done right.

Transfer Website One Domain To Another (All Content)

Need A New Domain For An Old Website?

Do you have an existing website with existing content?  Does it have stats and is it connected to services like Google Analytics?  Can it be done without a huge loss?  Below is my story of my switch from one domain to another both on different servers.

Do you have an existing website with existing content?  Does it have stats and is it connected to services like Google Analytics?  Can it be done without a huge loss?  Below is my story of my switch from one domain to another both on different servers.

In 2021 I decided to do just this.  I have an existing website that is over 7 years old.  The site ranked on Google and I felt that a new shorter domain would better serve the future of the service.  Plus, the new domain would be more targeted to my primary niche.

Site One Stats Pre MoveI needed to do this without completely destroying my existing rankings.  Plus I needed to restructure a lot of the site in that it was 50 pages of hit or miss content.  I reduced the site to just about 7 total pages.  Those pages are long with over 2000 words of content, pictures and videos.  

Originally all this content was heavy and would not load fast enough without a new server, template, theme and plugins.  Today it loads at under 2 seconds and has a collection of videos and images. 

The original website was which is super long and not very targeted.  The new domain is which is much shorter and very targeted.

So here are the issues I addressed in the switching of one domain to another.  Note, I had to move 7 years of work the best i could.  Stuff like links I had access to needed to be updated to the new link along with a fresh copy of WordPress on a new server.

new site rankings return

I took this opportunity to get rid of a slow server at InMotion hosting and upgrade to SiteGround.  Note that right after I did all this I switched servers again to a cloud based server.  I now have the new site on Cloudways and it loads in seconds on a mobile device. 

Some important things to note.  Email was previously setup on InMotion Hosting with a forwarder.  That needed to be recreated to forward old mail to the new mail address on the new domain.

site moving to new domainAlso I had Search Console and Google Analytics setup on the site.  That also needed to be moved.  Search Console makes that easy and has a feature that transfers one sites rank to another.  this takes time but immediately shows a message at the top of search console that says the site is moving.  

All in all it was a good move and even though there were issues along the way it was worth it.  The site is superfast, keyword targeted and got a fresh WordPress and plugins installed.