Got A Business That Needs A Web Strategist & AI?

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Google Ads Management
Social Media Ad Management
Social Media Development
Competitor Research
Website Management & Hosting
Site Speed Optimization
Smart Link Building

You’ve been sold SEO, now get an SEO audit and see what they actually did!

Keyword Research:

Every search query represents a consumer’s request for information, and understanding those queries is the key to connecting with your audience. Keyword research reveals what consumers are searching for and the exact terms they use. For instance, your customers might be searching for “home weather systems,” while your website content says “home weather device” or “home weather station.” By identifying and incorporating all potential target keywords into your sales page, you can dramatically increase its visibility and lead generation—potentially tripling your click-through rate. Learn how to unlock this potential in my article on Professional Keyword Research. The right keywords can transform your website’s performance!

SEO Services:

SEO isn’t for everyone! At any given time, only ten companies can claim spots on the first page of Google’s organic search results. The first step is determining whether your website has a realistic chance of ranking. If you’re a new site, it’s important to understand that it will take significant work before you see traffic from SEO. Google assigns every website a trust and quality score, which heavily impacts your ability to rank. If your site is poorly developed or lacks authority, you’ll need to address those foundational issues first. Consult with me, and I’ll guide you on the best path to build your site’s credibility, improve its performance, and ensure you’re set up for long-term success!

Google Analytics & Search Console:

A marketing expert simply can’t succeed without analytics! It’s a fundamental truth—you cannot improve what you don’t measure. Google Analytics is an essential tool that provides detailed insights into your website’s performance, helping you identify what’s working and where improvements are needed. From tracking visitor behavior to spotting potential issues like high bounce rates or slow-loading pages, analytics empowers you to make data-driven decisions that drive results. Without it, you’re navigating in the dark. With it, you’re equipped to refine your strategy and achieve measurable success.

Competitor & Market Research:

I’ll dive deep into your competitors’ strategies to uncover what’s working for them and what’s driving their success. This includes analyzing who’s linking to them, identifying opportunities to secure similar links, and leveraging their strengths to your advantage. By researching your top 10 competitors, I’ll create a blueprint to help your business not just compete but dominate your niche. Learn more about this process and how it can benefit your business in my article: How to Competitor Market Research. Knowledge is power, and understanding your competition is the key to staying ahead!

Local Listings (Citations):

A business citation is essentially an advanced phonebook listing, providing critical information about your business across the web. Even if you’ve never actively listed yourself, chances are your business is already appearing on platforms like Yelp, Yellow Pages, and other directory services—often added by consumers or web scrapers. These citations play a key role in local SEO, helping search engines verify your business information and improving your visibility online. Want to ensure your business is listed everywhere it matters? Check out “100+ Places To List Your Business” to take control of your citations and expand your reach!

Smart Link Building:

Link building is a crucial component of SEO—without it, ranking on search engines is nearly impossible. There are various strategies to build links effectively, but it’s essential to follow best practices to avoid penalties from Google. Using tools like GoHighLevel alongside other link-building resources can streamline the process by helping you track progress and manage outreach. With a solid link-building plan, you’ll steadily dominate your niche and establish long-term authority online.

Heat Map Analytics:

Not familiar with heat maps? Check out my article, “Spy On Your Visitors,” to dive into how this powerful tool can revolutionize your website strategy. Heat maps are an essential asset for market research consultants and business owners alike, offering a visual representation of how visitors interact with your site. By tracking clicks, scrolls, and areas of high engagement, heat maps provide detailed insights into user behavior that go far beyond basic analytics. They help you identify what’s working, what’s being ignored, and where improvements are needed.

YouTube Marketing:

YouTube is an essential social media marketing platform that every business should leverage, and it’s especially powerful for local contractors. With its vast audience and high visibility in search results, YouTube offers a fast and effective way to outrank competitors while building credibility and trust. For contractors, it’s not just about having a channel—it’s about establishing yourself as a leader in your area by consistently posting valuable, engaging content.

Reputation Management:

As a marketing expert, my skills would not be complete without reputation management, and that’s where tools like GoHighLevel shine. Reputation management involves ensuring that the top 10 search results for your company’s name—and keywords like “complaint” or “review”—reflect positively on your brand. With GoHighLevel’s automated review request system and centralized dashboard, managing and improving your online reputation becomes a seamless, proactive process.

Pinterest Marketing:

Pinterest is one of the top search engines for images and an excellent platform for building links, discovering new customers, and running paid ad campaigns. With tools like GoHighLevel, you can amplify your Pinterest strategy by integrating lead collection forms, automating follow-ups, and tracking campaign performance all in one place. Check out my video and article, “Pinterest Is A Gold Mine,” to learn how to unlock Pinterest’s full potential for your business!

Google AdWords Services:

Google controls much of the web and owns YouTube, making it a powerhouse for online visibility. If you’re not investing in SEO, paid ads become essential—and Google Ads is your best bet for generating leads quickly. With tools like GoHighLevel, you can enhance your ad strategy by automating lead follow-ups, integrating with CRM systems, and tracking conversions seamlessly to maximize your ROI.

Facebook Marketing:

Facebook provides a versatile platform for businesses, offering the ability to create pages, groups, and ad campaigns, all of which can help attract new customers to your hotel, store, or business. Pages allow you to showcase your brand and services, while groups foster community engagement and loyalty. Facebook Ads take things a step further, enabling you to target specific audiences and maximize your reach. With advanced features like retargeting, you can re-engage consumers who have interacted with your offers, ensuring your message stays fresh in their minds. This ability to follow up and re-market to interested users makes Facebook an invaluable tool for driving conversions and growing your business.

Website Speed Optimization:

A slow website in Daytona Beach—or anywhere else—can cost you the majority of your visitors. When your site takes too long to load, users quickly leave, increasing your bounce rate and significantly reducing engagement. If this drop-off rate becomes too high, search engines like Google may even remove your page from their index, making it nearly impossible for potential customers to find you. Don’t let slow loading times sabotage your online presence. Learn how to improve your site’s speed and reduce bounce rates in my article: Page Speed Matters – Change Your Bounce Rate Overnight. Speed is crucial, and it’s time to make it work in your favor!

Schema & Rich Snippets:

Looking to add Schema or Rich Result snippets to your website? Schema markup is a powerful tool that can boost your website’s visibility on Google and help it stand out in search results. By incorporating elements like star ratings, FAQs, product details, or event information, Schema not only enhances your site’s appearance but also increases click-through rates. I use expert plugins to implement Schema efficiently, ensuring your website gains the competitive edge it needs to rank higher and attract more visitors. Don’t miss the opportunity to make your site more engaging and user-friendly—Schema can be the key to climbing to the top of Google!

Business & Website Marketing Specialist

Got A Business That Needs A Web Strategist & AI?

Why Hire Me? What Are My Skills?

Keyword Research:

SEO Services:

Google Analytics & Search Console:

Competitor & Market Research:

Local Listings (Citations):

Smart Link Building:

Heat Map Analytics:

YouTube Marketing:

Reputation Management:

Pinterest Marketing:

Google AdWords Services:

Facebook Marketing:

Website Speed Optimization:

Schema & Rich Snippets:

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Heatmaps: See What They Do After They Arrive

Website Speed Optimization

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Thomas Bowman Jr

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